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All Journal JURNAL MANAJEMEN MOTIVASI
Muhammad Parama Bintang Javier
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH FEAR OF MISSING OUT (FOMO) TERHADAP PEMBELIAN IMPULSIF DALAM KONTEKS FENOMENA "TICKET WAR" DI KALANGAN GENERASI Z. Muhammad Parama Bintang Javier
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9414

Abstract

The Ticket War phenomenon triggers high-pressure competition and Fear of Missing Out (FOMO) among Generation Z. This study measures the association between FOMO and impulsive buying in that setting. Data from 155 Indonesian Generation Z respondents recruited through social media were analysed using PLS-SEM. FOMO is positively and significantly associated with impulsive buying (β = 0.516; T = 8.214; p < 0.001), and the single-predictor model explains 26.6 per cent of the variance. Because the data are cross-sectional and self-reported, the result is read as an association, not a causal effect. Policymakers should regulate queue transparency to protect consumer well-being.
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