<![CDATA[The increasing demand for transparent, accountable, and stakeholder-oriented business practices has encouraged organizations to strengthen governance mechanisms and build sustainable relationships with stakeholders. This study aims to analyze the influence of corporate governance transparency and stakeholder engagement on organizational reputation through the mediating role of corporate accountability in service sector companies. This research employed a quantitative approach with an explanatory research design. Data were collected using a questionnaire with a five-point Likert scale from employees and managers of service sector organizations selected through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) by evaluating the measurement model (outer model), structural model (inner model), hypothesis testing, and mediation analysis. The findings indicate that corporate governance transparency and stakeholder engagement have positive and significant effects on corporate accountability and organizational reputation. Furthermore, corporate accountability plays a significant mediating role in strengthening the relationship between governance practices and organizational reputation. This study highlights that integrating transparency, stakeholder involvement, and accountability mechanisms can enhance stakeholder trust, organizational credibility, and long-term reputation. The findings provide practical implications for service sector organizations in developing responsible governance strategies and strengthening sustainable stakeholder relationships.]]>
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