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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal Of Human And Education (JAHE) Jurnal Inovasi Masyarakat Innovative: Journal Of Social Science Research Equivalent : Journal of Economic, Accounting and Management Journal Economic Business Innovation Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Yuliani Istiqomah
STIE Gema Widya Bangsa
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Kombinasi Digital Marketing, Marketing Konvensional Dalam Strategi Pemasaran Produk UMKM Di Kampung Cikandang Wati Rahayu; Linda Novianti; Yuliani Istiqomah
Jurnal Inovasi Masyarakat Vol. 4 No. 1 (2024): Jurnal Inovasi Masyarakat
Publisher : LP2M Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33197/jim.v4i1.1959

Abstract

Digital Marketing is product marketing through digital media, while conventional marketing uses traditional media such as print, television and radio. The majority of MSMEs in Cikandang Village choose to use these two promotional systems, especially for culinary products because they are considered more effective. This research was carried out using documentation data collection techniques with MSMEs in Kp. Cikandang Rw. 06 Etc. Cileunyi Kulon. The research results show that combining digital marketing and conventional marketing in product marketing strategies is effective in reaching a wider market. This combination has proven to be very effective for marketing products sustainably. MSME players can expand their marketing reach by combining two marketing systems, namely using various digital media such as Go Food, Grab Food, Shopee Food, Whatsapp and other platforms provided by business owners as part of marketing, and at the same time business owners can promote their products. with a direct marketing system (conventionally) with the aim of achieving a wider market share
Pengaruh Good Corporate Governance Terhadap Nilai Perusahaan Muhammad Syahrudin; Yuliani Istiqomah; Liya Setiawati
Equivalent : Journal of Economic, Accounting and Management Vol. 3 No. 1 (2025): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v3i1.649

Abstract

Abstract : The purpose of this study was to determine how much influence good corporate governance has on firm value using indicators of managerial ownership, institutional ownership, and independent commissioners. The data used in this study is secondary data taken from annual financial reports that have been audited and have the variables needed to process the data. The data analysis technique in this study is associative descriptive, using panel data tests and selecting the right model estimation by testing the Chow test, Hausman test, and Langrange multiplier test with the help of Eviews version 12. The results of this study indicate that good corporate governance, both partially and simultaneously, has no significant effect on firm value in manufacturing companies in the Food and Beverage Industry Sub-Sector Listed on the Indonesia Stock Exchange in 2019-2021. Abstrak : Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh good corporate governance terhadap nilai perusahaan dengan menggunakan indikator kepemilikan manajerial, kepemilikan institusional, dan komisaris independen. Data yang digunakan dalam penelitian ini adalah data sekunder yang diambil dari laporan keuangan tahunan yang telah diaudit dan memiliki variabel-variabel yang dibutuhkan untuk mengolah data. Teknik analisis data dalam penelitian ini adalah deskriptif asosiatif, dengan menggunakan uji data panel dan pemilihan estimasi model yang tepat dengan melakukan pengujian uji Chow, uji Hausman, dan uji Langrange multiplier dengan bantuan Eviews versi 12. Hasil penelitian ini menunjukkan bahwa good corporate governance baik secara parsial maupun simultan tidak berpengaruh signifikan terhadap nilai perusahaan pada perusahaan manufaktur Sub Sektor Industri Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2021.
Peningkatan Literasi Investasi Aman bagi Ibu Muda melalui Sosialisasi di SD Islam Mutiara Hati Bandung Setiawati, Liya; Istiqomah, Yuliani; Pawitri, Wiwit
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i3.13580

Abstract

Perkembangan ekonomi dan keuangan di Indonesia meningkat pesat dalam beberapa tahun terakhir. Pertumbuhan ini mencerminkan optimisme terhadap kemajuan sektor ekonomi nasional, termasuk meningkatnya minat masyarakat dalam pengelolaan keuangan dan investasi. Di balik tren positif ini, masih terdapat tantangan besar berupa rendahnya literasi keuangan di sebagian kelompok masyarakat, terutama di kalangan ibu-ibu muda. Sayangnya, belum semua ibu-ibu muda dibekali pemahaman yang memadai tentang pengelolaan keuangan yang bijak dan investasi yang aman. Kegiatan pengabdian kepada masyarakat (PKM) ini bertujuan untuk memberikan edukasi dan sosialisasi tentang investasi yang aman bagi pemula, dengan fokus kepada ibu-ibu muda di lingkungan SD Islam Mutiara Hati Bandung. Melalui kegiatan ini, peserta diharapkan dapat memahami pentingnya berinvestasi secara cerdas, mengenali ciri-ciri investasi bodong, dan membangun kesadaran tentang perencanaan keuangan jangka panjang yang aman dan berkelanjutan. Metode pelaksanaan program PKM ini disusun secara sistematis melalui beberapa tahapan. Kegiatan sosialisasi investasi yang aman bagi pemula kepada ibu-ibu muda di SD Islam Mutiara Hati Bandung telah berjalan dengan lancar dan memberikan dampak positif bagi peserta. Melalui kegiatan ini, ibu-ibu muda yang sebelumnya kurang memiliki pengetahuan tentang investasi kini lebih memahami pentingnya investasi yang aman dan cara mengenali investasi yang berisiko
Transformasi Destinasi Kuliner Lokal ke Arah Smart Tourism: Pendekatan Innovism dan Pemasaran Kewirausahaan Yuliani Istiqomah; Dina Yulia Wijaya
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 04 (2025): Vol. 5 No. 04 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i04.1463

Abstract

This study explores the transformation of Cibugel District into a smart culinary tourism destination through the integration of innovism and entrepreneurial marketing approaches. Utilizing a qualitative exploratory method, data were collected through in-depth interviews, participant observations, and documentation involving local culinary SMEs, village officials, student communities, and consumers. The findings reveal that while there is strong entrepreneurial orientation among local actors, the implementation of digital marketing and innovation remains limited. Innovism defined as locally-driven, socially collaborative, and technology-enhanced innovation emerged as a potential driver for reconfiguring culinary tourism into participatory and experience-based attractions. Meanwhile, entrepreneurial marketing provides a strategic framework for promoting local culinary products in competitive and sustainable ways. The synergy of these approaches is key to redefining rural culinary destinations not only as places to eat but also as spaces for cultural interaction, storytelling, and digital engagement. The study recommends contextualized policy support, continuous digital training, and community-based innovation to sustain the transformation process. This research contributes theoretically to the development of village-based smart culinary tourism and offers practical implications for regional tourism planning and local economic empowerment.
Creative marketplaces as entrepreneurial micro ecosystems: Exploring incubation, collaboration, and social value creation Setiawati , Liya; Istiqomah, Yuliani
Journal Economic Business Innovation Vol. 2 No. 2 (2025): July
Publisher : Inovasi Analisis Data

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69725/jebi.v2i2.275

Abstract

Purpose: This research explores the impact of entrepreneurial micro ecosystem elements on entrepreneurial development including placemaking, social value creation and the role played by collaborative culture.Method: A quantitative explanatory design was employed with survey data from 312 creative entrepreneurs in Indonesia and analyzed utilizing SPSS as well as process macro (Model 7).Findings: The findings show that supportive ecosystem conditions boost entrepreneurial growth directly and indirectly with placemaking and social value creation functions. Culture of collaboration augments these relationships through trust, mutual learning and joint innovation. The analysis shows that social factors in creative marketplaces can turn structural advantages into an entrepreneurial achievement tradition, and that collaboration, particularly as it pertains to the creation of social value, underpins ecosystem efficiency and community renaissance.Novelty: This study integrates entrepreneurial ecosystem, social capital, and placemaking theories in a comprehensive framework, and places collaborative culture as a mediating mediator on the road to ecosystem-led entrepreneurship.Implications: The results offer policy and practical implications for policymakers, ecosystem designers, and entrepreneurs to generate collaboration-based ecosystems which have a balance between innovation, inclusion, and social cohesion as basis of sustainable economic development.
Strategi Membangun Bisnis Umkm Berbasis Digital Pada Pekerja Migran Indonesia Di Singapore Janah, Nisa Raudatul; Istiqomah, Yuliani; Setiawati, Liya
Journal Of Human And Education (JAHE) Vol. 4 No. 5 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i5.1364

Abstract

Pengabdian kepada masyarakat ini ditujukan untuk meningkatkan kemampuan pekerja migran Indonesia di Singapura dalam mengembangkan bisnis UMKM mereka melalui pemanfaatan teknologi digital. Kegiatan ini melibatkan pelatihan dan bimbingan untuk memahami pentingnya teknologi digital dalam strategi pemasaran dan bagaimana mengintegrasikannya dalam operasional bisnis mereka. Tujuan utama adalah membantu UMKM meningkatkan efisiensi operasional dan kinerja bisnis mereka melalui penerapan teknologi digital, untuk meningkatkan daya saing mereka dan keberlanjutan bisnis mereka. Hasil dari pengabdian ini akan berdampak positif pada pertumbuhan ekonomi dan meningkatkan kesejahteraan pekerja migran Indonesia di Singapura.
Analisis Framework Stimulus Organism Response (SOR) Pada Live Streaming Marketplace Terhadap Keputusan Pembelian Di LAF Project Janah, Nisa Raudatul; Istiqomah, Yuliani; Setiawati, Liya
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14821

Abstract

Penelitian ini menganalisis pengaruh live streaming marketplace terhadap keputusan pembelian menggunakan kerangka Stimulus-Organism-Response (SOR) pada LAF Project, sebuah perusahaan ritel sepatu. Dengan memanfaatkan metode survei kuantitatif, data dikumpulkan dari 45 responden yang merupakan pengikut akun Shopee LAF Project. Penelitian ini berfokus pada tiga faktor utama: Store Atmosphere, Online Customer Reviews, dan Online Customer Ratings, untuk memahami bagaimana stimulus dari live streaming memengaruhi persepsi dan keputusan pembelian konsumen. Hasil penelitian menunjukkan bahwa Store Atmosphere dan Online Customer Reviews memiliki pengaruh positif signifikan terhadap keputusan pembelian, dengan Store Atmosphere menunjukkan pengaruh yang lebih kuat. Sebaliknya, Online Customer Ratings menunjukkan pengaruh negatif terhadap keputusan pembelian, yang menunjukkan bahwa faktor-faktor lain mungkin berperan dalam memoderasi pengaruh rating terhadap keputusan konsumen. Penelitian ini menegaskan pentingnya elemen-elemen SOR dalam mempengaruhi perilaku konsumen di platform live streaming dan implikasinya dalam strategi pemasaran digital
Analisis Framework Stimulus Organism Response (SOR) Pada Live Streaming Marketplace Terhadap Keputusan Pembelian Di LAF Project Janah, Nisa Raudatul; Istiqomah, Yuliani; Setiawati, Liya
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14985

Abstract

This study analyzes the influence of marketplace live streaming on purchasing decisions using the Stimulus-Organism-Response (SOR) framework on LAF Project, a shoe retail company. Utilizing a quantitative survey method, data was collected from 45 respondents who are followers of LAF Project's Shopee account. This research focuses on three main factors: Store Atmosphere, Online Customer Reviews, and Online Customer Ratings, to understand how the stimulus from live streaming affects consumers' perceptions and purchasing decisions. The results show that Store Atmosphere and Online Customer Reviews have a significant positive influence on purchase decisions, with Store Atmosphere showing a stronger influence. In contrast, Online Customer Ratings showed a negative influence on purchase decisions, indicating that other factors may play a role in moderating the influence of ratings on consumer decisions. This study confirms the importance of SOR elements in influencing consumer behavior on live streaming platforms and the implications for digital marketing strategies.
Analysis of Benefits, Ease of Use, and Security on Interest in Using the Gojek Application in West Java Dina Yulia Wijaya; Hari Imbrani; Hani Rosita; Yuliani Istiqomah
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 4 No. 3 (2024): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v4i3.7780

Abstract

This study aims to analyze the impact of Perceived Benefits, Ease of Use, and Security on User Interest in using the Gojek application. As the ride-hailing and on-demand services industry becomes increasingly competitive, understanding what drives user interest is crucial for the continued growth of Gojek. The research adopts a quantitative approach, using primary data obtained from an online questionnaire distributed to 106 Gojek users in the West Java region. Path analysis, performed with SPSS statistical software version 26, was employed to test the relationships between the variables. The findings reveal that Perceived Benefits have a significant positive effect on User Interest, indicating that users are more likely to engage with the application if they perceive tangible advantages such as cost savings, convenience, and service variety. Furthermore, Perceived Ease of Use was found to have a positive influence on User Interest, meaning that users are more inclined to use the Gojek application if it is user-friendly and easy to navigate. Additionally, Perceived Security was another important factor, with a positive impact on User Interest. Users who feel that their personal data is secure and their transactions are protected are more likely to continue using the application. These results emphasize the importance of enhancing perceived benefits, ease of use, and security to increase user interest and engagement with the Gojek application. The practical implications of this study suggest that Gojek should focus on improving the user experience by ensuring that users perceive value in the services offered, enhancing usability, and strengthening security measures. As competition in the app-based services industry intensifies, addressing these factors could be key to attracting and retaining more users.
Co-Authors Dina Yulia Wijaya Dina Yulia Wijaya Hani Rosita Hari Imbrani Linda Novianti Liya Setiawati Muhammad Syahrudin Nisa Raudatul Janah Pawitri, Wiwit Setiawati , Liya Wati Rahayu