<![CDATA[This article aims to reconstruct Christian homiletics to make it relevant for the empowerment of Christian entrepreneurs in the marketplace. The research highlights the gap between abstract, spiritually focused preaching and the practical needs of Christian businesspeople. Employing a qualitative-theological approach, the study proposes a homiletic framework grounded in Kingdom of God values specifically integrity, stewardship, and social transformation. The findings indicate that this new homiletic approach can (1) enhance intrinsic motivation rooted in divine calling (vocation), (2) integrate business ethics into preaching practices, and (3) encourage the church to serve as an incubator for value-based businesses. The study concludes that: 1. Homiletics must shift from abstract spirituality toward a theology of calling (vocation) that validates entrepreneurial work as an act of worship. 2. Kingdom of God values (integrity, justice, stewardship) must form the core of the sermon's structure and content to shape the congregation's business ethics. 3. Preaching must be practical and empowering, offering guidance for entrepreneurs to navigate market challenges through faith.]]>
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