<![CDATA[Increasingly fierce competition in the instant food industry is driving companies to implement effective digital Marketing strategies and maintain product quality in order to boost consumer purchasing decisions. This study aims to analyze the influence of digital Marketing and product quality on the purchase decision of ABC Noodles in Lagoa Subdistrict, North Jakarta. This study draws on theories of digital Marketing, product quality, and purchase decision-making. The method used is quantitative research with a sample of 100 respondents selected through purposive sampling. Data were collected through observation and questionnaires, then analyzed using IBM SPSS Statistics 24 via validity and reliability tests, classical assumptions, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that digital Marketing has a positive and significant effect on purchasing decisions, with a calculated t-value of 3.635 and a significance level of 0.000. Product quality also has a positive and significant effect on purchasing decisions, with a calculated t-value of 6.381 and a significance level of 0.000. Simultaneously, digital Marketing and product quality have a significant effect on purchasing decisions, with a calculated F-value of 734.339 and a significance level of 0.000. The coefficient of determination is ]]>
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