<![CDATA[Islamic business ethics is a stage or guideline in distinguishing good and bad behavior in business activities, making it very important to apply in buying and selling transactions. This research aims to understand how Islamic business ethics are applied in the buying and selling transactions of electronic goods at Toko Sumber Baru Wonomulyo. The research method used is a qualitative approach with a descriptive type of research. Data collection techniques were conducted through interviews, observations, and documentation of the store owner, employees, and consumers. The research results show that the implementation of Islamic business ethics at Toko Sumber Baru has been quite good. This is reflected in the application of the principle of honesty (shiddiq) in openly conveying the condition of goods, trustworthiness in delivering goods as agreed, responsibility in handling consumer complaints, fairness in service without differentiating between consumers, and transparency in conveying product and price information. The implications of this research indicate that the application of Islamic business ethics not only ensures compliance with Islamic principles but also enhances customer loyalty and business sustainability. Therefore, business practitioners need to consistently apply the values of Islamic business ethics in order to compete healthily and create business practices that are fair, transparent, and oriented toward blessings.Keywords: Islamic Business Ethics; Buying and Selling]]>
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