<![CDATA[This study aims to analyze how social media and brand image influence consumer intention to visit the Small Village Market located in Trawas, Mojokerto Regency. This study adopts a quantitative framework with a causal associative approach. The study population consists of visitors to the Small Village Market in Trawas, with an undetermined exact number. A sample of 110 respondents was determined using the Lemeshow algorithm and selected using a Likert scale from 1 to 4. Data study uses multiple linear regression after assessing validity, reliability, and classical assumptions, and continued with t-test, F-test, and coefficient of determination (R²). The study shows that social media has a positive and significant impact on consumer visit intention, with a significance value of p < 0.001. The positive and significant impact of brand image on consumer visit intention is clearly visible, indicated by a significance value of p < 0.001. Simultaneously, social media and brand identity have an important role in shaping consumer visit intention, as evidenced by a significance value of p < 0.001. The coefficient of determination (R²) of 0.806 shows that social media and brand image explain 80.6% of the fluctuation in visit intention, with the remaining 19.4% influenced by variables outside the scope of this study. The study provides implications for Rustic Market Tiny Villages management to strengthen brand image to increase consumer visit intention.]]>
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