This research is aimed to to identified customers’ needs in LBPP LIA Surakarta. Based on theseidentified customers’ need then the pre-concept of quality improvements in LBPP LIA Surakarta is made. Model that is used to identified customers’ needs is SERVQUAL while the methodology that is used to form the deployment is Quality Function Deployment (QFD), beside the use of factor analysis to identify factors which are influenced the quality service in LBPP LIA Surakarta.
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