<![CDATA[General Background Shaping the image and educational quality of schools requires strategic communication and public relations initiatives to build positive community perceptions and strong institutional relationships. Specific Background This research investigates the implementation of public relations management in planning, executing, and evaluating work programs to elevate school quality and community participation at PG/TK ABA Wage Sidoarjo. Knowledge Gap Previous literature lacks detailed qualitative analysis on how newly established public relations divisions in Islamic kindergarten institutions utilize collaborative community programs such as local health posyandu partnerships alongside digital media publications to drive institutional quality. Aims The aim of this research is to analyze how public relations management plans, implements, and evaluates the success of its programs in helping improve the quality of PG/TK ABA Wage Sidoarjo. Results The qualitative findings demonstrate that establishing a public relations division brings positive changes to school governance, including improved SOP compliance, increased community interest and enrollment, and enhanced public participation, backed by positive satisfaction ratings from guardians. Novelty The integration of community-based health center collaborations with structured administrative planning provides a unique framework for kindergarten branding and quality assurance. Implications These findings indicate that structured public relations management serves as an essential bridge between educational institutions and the community to secure institutional growth and stakeholder satisfaction. Highlights: Public relations programs utilize structural planning, digital media publications, and cooperative community partnerships to build positive institutional branding. Stakeholder feedback surveys indicate high levels of parental satisfaction regarding curriculum delivery, learning methods, and school transparency. Collaborative community initiatives successfully generate favorable public perception, higher enrollment rates, and active parental engagement. Keywords: Public Relations Management, School Quality, Kindergarten Education, Implementation Strategy, Stakeholder Satisfaction ]]>
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