<![CDATA[This study aims to produce an interactive multimedia product based on Culturally Responsive Teaching (CRT) to enhance the creative thinking skills of elementary school students. The multimedia is designed to improve indicators of creative thinking skills, including fluency, flexibility, originality, and elaboration, while also bringing students closer to the traditional musical culture of West Java by integrating technology and cultural elements into social science learning. This research employs the R&D method using the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) and follows a One-Group Pretest-Posttest Design. The research findings indicate the development of interactive multimedia characterized by the integration of traditional musical instruments as learning objects in the social science sound topic. The average feasibility score from media experts, material experts, and language experts was 94.74, which falls under the "highly feasible" category for educational media. The average N-Gain score was 0.6251, categorized as "moderate to high," and the N-Gain percentage was 62.51%, indicating that the CRT-based interactive multimedia is "fairly effective" in enhancing creative thinking skills. The paired sample t-test results (t = -29.577; p < 0.05) show a significant difference, suggesting a meaningful improvement in creative thinking skills. Thus, the interactive multimedia successfully integrates CRT into social science learning and proves to be both appropriate and effective. The results of this study are expected to serve as an alternative solution for social science instructional media while also promoting the preservation of West Java's traditional musical heritage.]]>
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