Integra Business Review
Vol. 1 No. 1 (2023): June 2023

Digital Transformation and Business Sustainability in the Digital Economy

Iis Yulita Nur Fitriastuti (STIE Widya Wiwaha, Yogyakarta)
Diva Nida Ul Khorimah Hasim (Universitas Negeri Yogyakarta, Yogyakarta)



Article Info

Publish Date
30 Jun 2023

Abstract

The rapid development of digital technologies has significantly transformed organizational processes, business models, and competitive dynamics within contemporary digital economies. Businesses increasingly integrate digital technologies into operational activities, strategic management, and innovation systems to improve competitiveness and long-term sustainability The findings indicate that digital transformation contributes positively to organizational adaptability, innovation capability, business resilience, and competitive performance through technological integration and strategic transformation processes. However, the review also identifies significant organizational and governance challenges affecting transformation effectiveness, including limited digital capability, organizational readiness gaps, governance constraints, and unequal technological resources. In addition, SMEs frequently experience greater transformation barriers because of limited infrastructure, financial capability, and strategic preparedness. The study concludes that sustainable digital transformation depends not only on technological adoption but also on governance readiness, organizational capability, innovation systems, and adaptive strategic management capable of supporting long-term business sustainability within rapidly evolving digital economies.

Copyrights © 2023






Journal Info

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ibr

Publisher

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Description

About the Journal Integra Business Review is a scholarly, peer-reviewed academic journal that presents in-depth analysis and critical reviews of various business-related aspects within a global context. The journal serves as an international platform for researchers, academics, and business ...