<![CDATA[The rapid growth of digital transactions and e-commerce in Indonesia has increased the need for a stronger legal framework to protect consumers. This study employs a normative legal research approach to examine the legal frameworks governing digital consumer protection through the analysis of legislation, legal doctrines, and relevant scholarly literature. It reviews key regulations, including the Consumer Protection Law (Law No. 8 of 1999), the Electronic Information and Transactions Law, the Personal Data Protection Law (Law No. 27 of 2022), and supporting government regulations. Although these legal instruments provide a foundation for protecting consumer rights, data privacy, and transaction security, several challenges remain, including fragmented regulations, outdated legal provisions, weak enforcement, and the widespread use of click-wrap agreements. MSMEs also face difficulties in complying with personal data protection requirements because of limited financial and technological resources. The study argues that Indonesia should strengthen digital consumer protection through comprehensive regulatory reform, more effective enforcement mechanisms, and the integration of legal and technological approaches based on international best practices. These measures are expected to promote a secure, transparent, and fair digital marketplace while ensuring stronger protection of consumer rights.]]>
Copyrights © 2026
