Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Vol 11 No 1 (2026): JANUARY

Konstruksi Makna Iklan Pornografi Terselubung pada Pengguna Platform X (Studi Kualitatif dengan Perspektif Gender pada Pengguna Aktif)

Diva Aulannisa (Universitas Pembangunan Nasional Veteran Jawa Timur)
Yudiana Indriastuti (Universitas Pembangunan Nasional Veteran Jawa Timur)



Article Info

Publish Date
01 Jan 2027

Abstract

The circulation of disguised pornographic advertisements on Platform X reflects the misuse of digital public space through hijacked viral topics, censored images of women’s bodies, and affiliate links promoting adult products. This study explores how active Platform X users interpret this phenomenon from a gender perspective. Using a descriptive qualitative approach, the research draws on Berger and Luckmann’s Social Construction Theory, van Zoonen’s Gender and Media Consumption Theory, and Sandra Harding’s Standpoint Theory. Eight active users, including four men and four women aged 18–35, were purposively selected. Data were collected through in-depth interviews, digital documentation, and a literature review. The findings show that male participants viewed these advertisements as information disruption and exploitation of women’s bodies, while female participants associated them with insecurity, image misuse, and objectification. Most users responded by ignoring, blocking, or reporting the accounts.

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Journal Info

Abbrev

jtik

Publisher

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

Description

Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi), e-ISSN: 2580-1643 is a free and open-access journal published by the Research Division, KITA Institute, Indonesia. JTIK Journal provides media to publish scientific articles from scholars and experts around the world related to Hardware ...