<![CDATA[This study aims to analyze the determinants of Islamic investment decisions among university students in Medan City using the Structural Equation Modeling (SEM) approach with Partial Least Square (PLS). The main issues addressed include the low level of Islamic financial literacy, limited capital, lack of exposure to Islamic financial technology, as well as psychological and social factors influencing investment decisions. The research sample consisted of 89 respondents from UINSU and UMSU students who had prior knowledge of capital market investment. The findings indicate that herding behavior, fear of missing out (FOMO), consumer attitude, and subjective norms have a significant positive effect on Islamic investment decisions, while overconfidence has no significant influence. These results emphasize that psychological and social factors play a stronger role than rational considerations in shaping students’ investment behavior. The study contributes to enhancing Islamic financial literacy and formulating strategies to increase student participation in Islamic investment.]]>
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