<![CDATA[General Background: Islamic educational institutions require strategic public relations to maintain public trust and a positive institutional image amid educational competition. Specific Background: SD Muhammadiyah 1 Krian applies planned communication through digital publications, events, parent relations, media relations, and community engagement. Knowledge Gap: Previous studies largely emphasize promotion and formal communication, while field-based studies of humanistic public relations, authentic narratives, and storytelling in private Islamic primary schools remain limited. Aims: This study examines public relations strategies, their strengths, and stakeholder responses in image building. Results: Using a qualitative case-study design and interactive analysis, the study found that planned programs, digital media, educational service quality, teacher professionalism, facilities, and harmonious relationships supported positive perceptions. Novelty: The study identifies a two-way symmetrical communication model integrating digital publications, authentic narratives, service quality, and public participation. Implications: Sustainable image building requires integrated communication, credible educational practices, and active stakeholder participation. Key Findings Highlights Planned programs strengthened institutional reputation through consistent stakeholder communication. Digital channels expanded information access and supported public trust. Stakeholder participation reinforced positive perceptions and long-term institutional credibility. Keywords: Public Relations Strategy, Image Building, Islamic Educational Institutions, Two-Way Symmetrical Communication, Stakeholder Engagement]]>
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