LANCAH Jurnal Inovasi dan Tren
Vol. 4 No. 2 (2026): NOVEMBER

Recontextualizing Public Policy Discourse in English: A Case Study of Instagram Alternative Media “What Is Up, Indonesia?”

Lintang Ayomi Prasetyo (University of Indonesia)
Harni Kartika Ningsih (University of Indonesia)
Untung Yuwono (University of Indonesia)



Article Info

Publish Date
12 Sep 2026

Abstract

Social media has changed how public policy issues are communicated to young, English-proficient audiences, yet few studies explain how alternative English-language media reconstruct domestic policy discourse. This study focuses on What Is Up, Indonesia? (WIUI), an Instagram alternative media account that discusses Indonesian public policy issues in English for diaspora audiences, international school students, and English-proficient Generation Z/millennial readers specifically, it analyzes the account's verbal and visual strategies in framing the Free Nutritious Meal program. Using a qualitative-descriptive design, this case study examines the verbal and visual strategies by using Discursive News Values Analysis and visual grammar respectively. The data were drawn on a purposively collected carousel corpus (September 2025) focusing on the news about the Free Nutritious Meal Program. The results in verbal strategies indicate negativity as the most dominant news value constructed through pejorative lexicons, evaluative language, and emotional references. This negativity is legitimized through actor fame and source authority. The visual strategies indicate that representational meaning shifts between conceptual symbolism and vectorial narrative, while compositionally maximum salience through green highlights consistently directs attention to data and authority failures. The study suggests that there is a typical model of public policy recontextualization as a cross-lingual multimodal practice in citizen journalism which integrates meme aesthetics and data-driven reporting for English speaking generation Z and Millennials audiences.

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Journal Info

Abbrev

ljit

Publisher

Subject

Economics, Econometrics & Finance Education Social Sciences Other

Description

Jurnal Inovasi dan Tren LANCAH is a scientific journal dedicated to the exploration and dissemination of innovative ideas, trends, and research findings in various fields of study. The journal aims to provide a platform for researchers, academics, and practitioners to share their insights and ...