<![CDATA[This study aims to analyze and evaluate the implementation of the web-based application policy for trademark registration in Indonesia, focusing on the simplification of service procedures, ease of use, and technological aspects, as well as the quantitative implications for the volume of trademark applications, renewals, and Non-Tax State Revenue. A qualitative approach was employed, utilizing in-depth interviews with three policymakers from the Directorate General of Intellectual Property (DJKI) and ten users of the application. The interview data were subsequently processed using NVIVO 15 software. The analysis concludes that the implementation of the trademark application has successfully simplified service procedures and proven user-friendly; technologically, it meets standards for reliability and service capacity while driving an increase in trademark applications, renewals, and Non-Tax State Revenue derived from trademark services. Nevertheless, empirical findings also indicate room for further improvement in the policy's implementation.]]>
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