<![CDATA[Crisis events in the digital era unfold across multiple online platforms simultaneously, forcing organizations to move beyond traditional public relations models. This article examines digital communication strategies for crisis management by synthesizing findings from twenty-five peer-reviewed studies published between 2021 and 2026, spanning government, corporate, health, tourism, and higher-education contexts. Using a systematic literature review method, the study analyzes patterns of dialogic communication, two-way engagement, disinformation countermeasures, and the emerging role of artificial intelligence in shaping crisis responses. The review identifies four core strategic pillars: transparency and timeliness, dialogic two-way interaction, platform-specific message tailoring, and post-crisis reputation recovery. Findings show that organizations combining rapid, transparent messaging with sustained two-way engagement on social media achieve markedly higher public trust and faster reputational recovery than those relying on one-way broadcasting. The novelty of this study lies in integrating recent research on AI-mediated crisis communication with classical Situational Crisis Communication Theory and dialogic communication theory into one cross-sector framework. The article concludes that effective digital crisis communication requires institutional readiness, cross-platform coordination, continuous sentiment monitoring, and responsible technology adoption. These findings offer theoretical and practical guidance for communication practitioners, policymakers, and scholars seeking to strengthen organizational resilience within an increasingly volatile digital information environment.]]>
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