Pengaruh Promosi Terhadap Kepercayaan Pelanggan Dan Loyalitas Donatur Pada Yayasan Pendidikan Mentari Ilmu Karawang

Runi Nurazizah (Universitas Buana Perjuangan Karawang)
Sungkono Sungkono (Universitas Buana Perjuangan Karawang)

Optimal: Jurnal Ekonomi dan Manajemen
Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen

This study aims to analyze the effect of promotion and service quality on donor trust and loyalty to the Mentari Ilmu Foundation. This study used a quantitative approach with a survey method of 30 people. Measurement of variables using a Likert scale with a weight of 1 to 5. This study found that promotion has a positive and significant effect on loyalty, service quality has a positive and significant effect on loyalty, trust has a positive and significant effect on loyalty, promotion has an effect on loyalty through trust.