<![CDATA[This study aims to analyze the Influence of Sales Promotion and Product Completeness on Purchasing Decisions at Gajah Mada Fun Shop, Old City, Kesawan, Medan. Sales Promotion is a form of promotional activity that provides certain encouragement or stimulus to consumers with the aim of making consumers interested in buying products offered by producers, while Product Completeness is a strategic element in marketing that includes the provision of products comprehensively by considering variation, quality, and availability. The research method uses a quantitative approach. The population in this study were all consumers who had made purchases at Gajah Mada Funshop with a sample size of 100 respondents taken using the purposive sampling technique. The data analysis used is Multiple Linear Regression Analysis. Research data were collected using a questionnaire. With a cronbach alpha reliability of sales promotion of 0.831, product completeness of 0.929, and purchasing decisions of 0.909. The results of the study show that: (1) There is a positive and significant influence between sales promotion and purchasing decisions; (2) There is a positive and significant influence between product completeness and purchasing decisions; (3) There is a simultaneous influence of sales promotion and product completeness on purchasing decisions]]>
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