Peran Pelaku Usaha Lokal dalam Mendorong Ekosistem Pariwisata Halal di Destinasi Wisata Pantai Senggigi, Lombok Barat

Safira Safira (Universitas Muhammadiyah Mataram)
Nur'aini Nur'aini (Universitas Muhammadiyah Mataram)
Dira Meisyaqia Andriani (Universitas Muhammadiyah Mataram)
Putri Aulia (Universitas Muhammadiyah Mataram)

Optimal: Jurnal Ekonomi dan Manajemen
Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen

This study aims to determine the role of local business actors in encouraging the formation of the halal industry ecosystem in the tourist destination of Senggigi Beach, West Lombok. This research uses descriptive qualitative methods with data collection through interviews, observation, and documentation. The results showed that business actors have taken the initiative to provide halal services even though most of them are not certified. They realize the potential of the Muslim tourist market and begin to adjust food services, accommodation, and worship facilities. However, constraints such as lack of training, regulations and supporting infrastructure were also found. In conclusion, the role of local businesses is quite significant in building a halal ecosystem, but government support and institutional strengthening are still needed.