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All Journal Jurnal Perbankan Syariah Darussalam (JPSDa) Sadar Wisata: Jurnal Pariwisata Optimal: Jurnal Ekonomi dan Manajemen
Putri Aulia
Universitas Muhammadiyah Mataram
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect Of Product Innovation And Service Quality On Customer Satisfaction: A Study On Indonesian Sharia Banks Jumatul Aolia; Putri Aulia; Rosmiati; Herdi Gilang Ananta; Ahadiah Agustina
JPSDa: Jurnal Perbankan Syariah Darussalam Vol. 5 No. 02 (2025): Juli 2025
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jpsda.v5i02.4138

Abstract

This study aims to analyze the effect of product innovation and service quality on customer satisfaction at Islamic banks in Indonesia. The main issue in this study relates to the importance of developing relevant service and product strategies in increasing customer satisfaction and loyalty in the increasingly competitive Islamic banking sector. The approach used is quantitative with descriptive design. Primary data were collected through the distribution of Likert scale questionnaires to 100 randomly selected respondents. The independent variables consist of product innovation (X?) and service quality (X?), while the dependent variable is customer satisfaction (Y). The analysis technique used is multiple linear regression with the help of SPSS software version 22. The results showed that both product innovation and service quality have a significant influence on customer satisfaction, both partially and simultaneously. Simultaneously, the two variables explain 74.7% of the variation in customer satisfaction. The findings confirm the importance of product renewal and service quality improvement as key strategies in strengthening the position of Islamic banks in Indonesia.
Persepsi Dan Ekspektasi Wisatawan Muslim Terhadap Fasilitas Halal Di Destinasi Wisata Lombok Jumatul Aolia; Dira Meisyaqia Andriani; Putri Aulia; Novi Yanti Sandra Dewi; Ahadiah Agustina
Sadar Wisata: Jurnal Pariwisata Vol. 8 No. 2 (2025): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Pengembangan destinasi wisata halal sebagai respons terhadap meningkatnya jumlah wisatawan Muslim, khususnya di Lombok yang dikenal sebagai destinasi wisata halal unggulan. Tujuan utama penelitian ini adalah untuk mengkaji persepsi dan ekspektasi wisatawan Muslim terhadap fasilitas halal yang mencakup makanan halal, tempat ibadah, dan akomodasi ramah Muslim, serta menganalisis pengaruh keduanya terhadap kepuasan wisatawan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif asosiatif. Sampel dipilih menggunakan teknik purposive sampling dengan jumlah responden sebanyak 100 wisatawan Muslim yang memiliki pengalaman langsung terhadap fasilitas halal di Lombok. Data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 22. Hasil penelitian menunjukkan bahwa persepsi dan ekspektasi wisatawan Muslim secara simultan berpengaruh signifikan terhadap kepuasan terhadap fasilitas halal di Lombok, dengan kontribusi sebesar 63,1%. Secara parsial, persepsi memberikan pengaruh sebesar 65,4% dan ekspektasi sebesar 23,5%. Temuan ini menegaskan pentingnya peningkatan kualitas dan kesesuaian layanan halal dengan harapan wisatawan. Kesimpulannya, keberhasilan pengembangan wisata halal di Lombok sangat bergantung pada sejauh mana destinasi mampu memenuhi persepsi positif dan ekspektasi tinggi wisatawan Muslim secara berkesinambungan.
Peran Pelaku Usaha Lokal dalam Mendorong Ekosistem Pariwisata Halal di Destinasi Wisata Pantai Senggigi, Lombok Barat Safira Safira; Nur'aini Nur'aini; Dira Meisyaqia Andriani; Putri Aulia
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7299

Abstract

This study aims to determine the role of local business actors in encouraging the formation of the halal industry ecosystem in the tourist destination of Senggigi Beach, West Lombok. This research uses descriptive qualitative methods with data collection through interviews, observation, and documentation. The results showed that business actors have taken the initiative to provide halal services even though most of them are not certified. They realize the potential of the Muslim tourist market and begin to adjust food services, accommodation, and worship facilities. However, constraints such as lack of training, regulations and supporting infrastructure were also found. In conclusion, the role of local businesses is quite significant in building a halal ecosystem, but government support and institutional strengthening are still needed.
Co-Authors Ahadiah Agustina Dira Meisyaqia Andriani Herdi Gilang Ananta Jumatul Aolia Novi Yanti Sandra Dewi Nur'aini Nur'aini Rosmiati Safira Safira