Analisis Pengaruh Strategi Pemasaran Online Usaha Dimsum Mentai Munchmansion.Id terhadap Keputusan Pembelian Konsumen

Adelina Lubis (Universitas Negeri Medan)
T. Teviana (Universitas Negeri Medan)
Saffanah Alya Zahra (Universitas Negeri Medan)

Optimal: Jurnal Ekonomi dan Manajemen
Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen

Digital marketing has become a key factor in enhancing the competitiveness of culinary businesses, including Dimsum Mentai Munchmansion. Id. This research analyzes the impact of online marketing strategies on consumer purchasing decisions through a qualitative approach via interviews and observations. The findings reveal that marketing through social media platforms like Instagram and TikTok significantly contributes to increasing customer engagement and building trust through creative content and testimonials. The use of paid advertisements has also proven effective in reaching a larger consumer base. Moreover, a strong branding strategy and attractive promotions play a role in enhancing customer loyalty. This study concludes that consistent and innovative digital marketing strategies are crucial to the success of culinary businesses in the digital age.