Pengelolaan Pariwisata Berbasis Masyarakat di Daya Tarik Wisata Alas Pala Sangeh, Kecamatan Abiansemal, Kabupaten Badung

Ni Luh Putu Ary Marheni (Universitas Hindu Negeri I Gusti Bagus Sugriwa)
Relin D.E (Universitas Hindu Negeri I Gusti Bagus Sugriwa)
I Wayan Wiwin (Universitas Hindu Negeri I Gusti Bagus Sugriwa)

Optimal: Jurnal Ekonomi dan Manajemen
Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen

Community-Based Tourism (CBT) management at the Alas Pala Sangeh tourist attraction aims to encourage environmental conservation and local economic empowerment through active community participation. However, this participation is not evenly distributed. Management faces obstacles such as limited managerial capacity, lack of digital promotion, and dependence on tourist visits, which risks reducing service quality, creating economic inequality, and threatening environmental sustainability. This study answers three main questions: (1) How is community participation in CBT management at Alas Pala Sangeh?, (2) What are the obstacles faced?, and (3) What is the impact of implementing CBT at this location? This study uses a descriptive qualitative approach with a theoretical foundation of Community-Based Tourism, POAC (Planning, Organizing, Actuating, Controlling) management, and the Triple Bottom Line (People, Planet, Profit) approach. Data collection was carried out through observation, literature study, structured and in-depth interviews, and documentation. The results show that community participation is systematically integrated through the POAC approach, in which the Sangeh Traditional Village and the local community are actively involved in all stages of tourism management. Key constraints include limited inclusive participation, unequal institutional capacity, unequal distribution of economic benefits, and environmental challenges resulting from tourist behavior. The implementation of CBT has had positive impacts based on the Triple Bottom Line framework: increased income and growth of MSMEs (profit), cultural preservation and strengthening of local identity (people), and environmental conservation through the protection of nutmeg forests and wildlife habitats (planet). Therefore, CBT management in Alas Pala Sangeh has strong potential to realize sustainable and inclusive tourism and support the long-term economic well-being of the community. However, to achieve the maximum potential in community-based tourism management, improvements are needed in several aspects, particularly related to increasing managerial capacity and digital promotion.