<![CDATA[Investment is a key factor in driving regional economic growth, particularly for Sidoarjo Regency which has a strong industrial base but continues to face challenges related to fluctuations in investment realization and changes in labor conditions. This study was conducted to analyze in depth the strategies implemented by the Investment and One-Stop Integrated Services Office (DPMPTSP) of Sidoarjo Regency in increasing investment through a structured and business-oriented approach. The research uses a descriptive qualitative method with data collection techniques including interviews, observations, and documentation to obtain an empirical overview of the licensing service process, investment promotion mechanisms, and government efforts in building a conducive investment climate. The findings show that DPMPTSP applies four main complementary strategies. The first strategy is strengthening regional image through digital promotion, participation in exhibitions, outreach programs, and the provision of investment clinic services. The second strategy is increasing investment attractiveness, realized through risk-based licensing, system integration, and priority services for major investors. The third strategy involves strengthening infrastructure by ensuring the readiness of industrial supporting facilities, ranging from transportation access and energy supply to telecommunication networks. The fourth strategy is strengthening stakeholder roles through policy socialization, company assistance, and the involvement of regional leaders in establishing direct communication with investors. Overall, these strategies have positive implications for boosting investor confidence, accelerating investment realization, and reinforcing a sustainable regional economic foundation.]]>
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