<![CDATA[The skincare industry in Indonesia is growing rapidly, encouraging Skintific to strengthen Brand Trust and utilize Influencer Credibility to maintain consumers’ Repurchase Intention toward Skintific 5X Ceramide Serum in Surabaya. This study aims to analyze the influence of Brand Trust and Influencer Credibility on Repurchase Intention of Skintific 5X Ceramide Serum in Surabaya. This research uses the Theory of Reasoned Action (TRA) as the theoretical basis, which explains that beliefs and social influences can shape consumers’ behavioral intentions. The research method used is a quantitative approach with an explanatory research design. The sampling technique employed purposive sampling with a total of 140 respondents who are users of Skintific 5X Ceramide Serum in Surabaya. Data were collected through online questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results show that Brand Trust has a positive and significant effect on Repurchase Intention. Influencer Credibility also has a positive and significant effect on Repurchase Intention. Simultaneously, Brand Trust and Influencer Credibility significantly influence consumers’ Repurchase Intention toward Skintific 5X Ceramide Serum in Surabaya. Companies are advised to continuously improve product quality, maintain consumer trust, and collaborate with highly credible influencers to strengthen consumer loyalty and Repurchase Intention toward Skintific products.]]>
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