<![CDATA[In the digital transformation era, Islamic broadcasting communication plays a strategic role in shaping public understanding of religion, promoting moral consciousness, and fostering spiritual resilience. This study aims to explore the position of Islamic broadcasting as a medium of digital da’wah and spiritual guidance that integrates counselling based ethical values. Employing a qualitative literature review approach, this research synthesizes scholarly works on Islamic communication, public relations, and Islamic counseling to build a comprehensive theoretical framework. The findings reveal that digital broadcasting functions not only as an instrument of information dissemination but also as a platform for ethical formation and emotional healing. By integrating empathy, sincerity, and dialogical interaction, Islamic broadcasting becomes more human centered, addressing both the intellectual and psychological dimensions of audiences. Furthermore, the study underscores that ethical broadcasting practices supported by Islamic values and counseling principles strengthen the credibility, inclusivity, and transformative power of da’wah in the digital era. The synthesis concludes that the collaboration between Islamic broadcasting and counseling perspectives provides a sustainable foundation for developing a holistic da’wah model that nurtures faith, ethics, and social well-being in the context of contemporary digital society.]]>
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