Religious Content in TikTok and Influencer Power as Mental Health Disease Coping Strategy

Annisa Setya Hutami (Bakrie University)

Proceedings of International Conference on Religion, Social and Humanities
Vol 4 (2025): Religion and Social Transformation in the Digital Era

Psychology of religion and mental health become the popular issues in this era, that often becomes a topic of discussion among various groups/circles. It is because digital era not only give the positive impact to society, but it can create negative effect, especially to Z generation. Moreover, Z generation identified by group of age that easily distracted by social media. Public will compare their life by other life by watch the content in social media. They feel their achievement is not satisfying. More of them think if they are failure because they haven’t have children. More of them think if they are failure because they haven’t get a success career. More of them think if they are not have some friends and families. This conditions make their mental health is affected. They becomes individualist person. To solve this problem, influencer in TikTok make religious content that increase awareness of life. The aims of this content to accompany them that have mental health issues. They give information to them if their perception (feeling lonely, failure, etc) is false. They still have chance to improve their life, by God aids. Author use phenomenology method to explore how religious content help the individual that have mental health problem. It is not just impact to their behaviour, but how the phenomena become trend and attract some follower. The influencer are Diandra Marsha, Rizka Ramelia, Ovie Syamsiah, and Darti Rahmah. They actively share the content about prayer, surah, and motivation quote. Sometime, they use live channel to interact by their follower. When they interact with their followers, they insert their own personal experiences. More of them create book as the guide to their follower. Using Diffusion of Innovation Theory that popularized by Everett M. Rogers, author want to correlate the phenomena by innovation, communication channels, time, and social systems. Mental health issues become crucial aspect in this digital era. Innovation in psychology of religion content become the win-win solution to solve that problem.