An Analytical Study of the Methodology of Incentive and Warning in Effective Islamic Da‘wah and Guidance

Muhammad AbuBakar (Minhaj University Lahore)
Ayisha Rashid (Minhaj University Lahore)

Proceedings of International Conference on Religion, Social and Humanities
Vol 4 (2025): Religion and Social Transformation in the Digital Era

The essence of Islamic preaching (Da‘wah) lies in awakening the dormant soul of humankind and guiding the lost towards the path of the Most Merciful by warning them against the ways of Satan. Da‘wah and Irshad represent a divine process through which a person becomes spiritually connected with the Creator; his heart and mind are illuminated by the light of divine guidance. It transforms an individual into one who, while living amidst worldly realities, remains deeply attached to the eternal life of the Hereafter.The true purpose of Da‘wah is to strengthen the relationship between the Creator and His creation. To establish this sacred connection, the Prophets (peace be upon them) adopted the method of Da‘wah and Irshad a path that combines wisdom, compassion, and moral persuasion. Among the various methods of Da‘wah, the most balanced and effective is the approach of “Targhib WA Tarhib” (Encouragement and Warning) which aligns perfectly with the innate nature of human being. The Prophetic model of Da‘wah, presented by the Holy Prophet Muhammad((PBUH)) embodies a unique and comprehensive synthesis of knowledge, insight, mercy, justice, fear of Allah, and hope in His mercy.