<![CDATA[The opening of potential market share for products with halal certificates strengthens the position of halal products in the market. Thus, it is essential for MSMEs, especially those engaged in food production, to understand the obligation of Halal Certification. However, based on a preliminary study in Jember Regency, halal certification is readily accepted by established business actors but only for some MSMEs. Therefore, the author wants to explore how to implement halal certification for MSMEs food products in Jember Regency. The novelty of this study is to explore further how the perceptions of MSMEs actors are in the process of implementing halal certification registration, especially in the free self-declare halal certification program currently underway. The research method used is descriptive, and the type of data presented is qualitative data collection techniques with surveys, interviews, and FGDs. The findings show that, in general, the perspective of MSMEs for Food Producers in the Jember Regency towards implementing Halal Certification is positive. The Effect of the Halal Label on Their Business Continuity based on the Perspective of Micro, Small, and Medium Enterprises of Food Producers in Jember Regency is also positive. However, several inhibiting factors are faced, mainly the need for digital literacy and understanding MSMEs related to the orderly administration of business organizations. The results of this study are expected to provide information on conditions that occur in the field as input to the government and related parties to maximize the success of the halal certification program, especially the self-declare halal certification program for MSMEs.]]>
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