Garuda - Garba Rujukan Digital

The Effect of Digital Marketing on Organizational Performance Through Intellectual Capital and Perceived Quality in Micro, Small and Medium Enterprises Nurul Islami, Novita; Wahyuni, Sri; Tiara, Tiara
Jurnal Organisasi dan Manajemen Vol. 16 No. 1 (2020)
Publisher : LPPM Universitas Terbuka

Digital marketing is one of marketing media taken as an opportunity to expand the marketing area with the help of digital technology for Small, Micro and Medium Enterprises (MSMEs) which have a limited average background in terms of capital. These issues encourage the researchers to conduct the study entitled the effect of digital marketing on organizational performance through intellectual capital and perceived quality in Micro, Small and Medium Enterprises (MSMEs) in East Java. This is explanatory research that uses a survey method by distributing questionnaires through a quantitative approach and using PLS as data analysis. Findings. The results showed that there are weaknesses of MSMEs in Perceived Quality, so it is needed training especifically related to digital marketing which involves intellectual capital and perceived quality to improve organizational performance. MSME as one of the informal sectors that plays a role in supporting the community's economy in order to survive and develop.

PENINGKATAN PROFESIOALISME KINERJA GURU MELALUI SUPERVISI KEPALA SEKOLAH: profesionalisme, kinerja guru, supervisi, kepala sekolah Islami, Novita Nurul
JAMAK Vol. 4 No. 1 (2017): JAMAK 2017
Publisher : STISOSPOL WASKITA DHARMA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Dalam upaya memajukan pembangunan suatu negara, salah satu aspek yang menjadi faktor utama yang dapat menentukan kualitas sumber daya manusia yaitu dari aspek pendidikan. Dalam peningkatan kualitas pendidikan harus merujuk pada pembenahan pada setiap komponen yang ada dalam pendidikan. Salah satu komponen yang memiliki peran penting dalam menentukan kualitas pendidikan adalah guru, karena guru merupakan aktor utama yang memiliki tugas dalam menterjemahkan kurikulum ke dalam satuan aksi di dalam kelas. Dengan profesionalisme kinerja dari guru yang tinggi diharapkan dapat mengembangkan pembelajaran yang bermutu dan menghasilkan output yang bermutu pula. Tingkat kecakapan dan kebijaksanaan kepemimpinan kepala sekolah dapat memberikan peran penting dalam upaya peningkatan profesionalisme guru. Salah satu kewajiban dari kepala sekolah yaitu mendayagunakan seluruh elemen yang ada di sekolah secara efektif dan efisien agar tujuan penyelenggaraan pendidikan di sekolah tersebut tercapai dengan optimal. Oleh karena itu, peningkatan profesionalisme kinerja guru dapat ditingkatkan di antaranya melalui supervisi dari kepala sekolah

PENGARUH SIKAP KEWIRAUSAHAAN, NORMA SUBYEKTIF, DAN EFIKASI DIRI TERHADAP PERILAKU BERWIRAUSAHA MELALUI INTENSI BERWIRAUSAHA MAHASISWA Islami, Novita Nurul
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 3 No. 1 (2015)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v3n1.p5-20

This study analyze the influence of the attitude of entrepreneurship, a subjective norm and efficacy themselves against entrepreneurship behaviour through students entrepreneurial intention. The population of this study are the 2010 and 2011 generations of economic education students FKIP Jember University in the academic year 2013/2014 as many as 174 people with the total samples 121 people. The data collection techniques using questionnaires, interviews, and documentation. The method of analysis using Structural Equation Modelling (SEM). The results showed that entrepreneurial attitude and self-efficacy significantly influence entrepreneurial intentions. Entrepreneurial attitude and self-efficacy significantly influence entrepreneurial behaviour. Whereas, subjective norm does not directly affect either the intention of entrepreneurship and entrepreneurial behaviour. Entrepreneurial intentions are also not directly influence the entrepreneurial behaviour. Likewise, an entrepreneurial attitude, subjective norm and self-efficacy also no significant effect on entrepreneurial behaviour intention through entrepreneurship

PELATIHAN STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN KEMAMPUAN SOFTSKILL DAN HARDSKILL BIDANG KEAHLIAN PEMASARAN PADA SISWA JURUSAN PEMASARAN SMK NURIS HIDAYAT DESA CURAHNONGKO, KEC. TEMPUREJO KAB. JEMBER Novita Nurul Islami; Firda Lutfiatul Fitria
JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Vol 13 No 2 (2019): September 2019
Publisher : Economic Education, University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpe.v13i2.13854

Secara spesifik permasalahan yang menjadi fokus dalam pengabdian ini adalah: a) siswa jurusan pemasaran di SMK Nuris Hidayat belum mengenal dan memahami tentang marketing digital yang sedang berkembang saat ini; b) siswa jurusan pemasaran di SMK Nuris Hidayat belum memiliki keterampilan cara pembuatan akun di marketplace praktek cara mengoperasikannya; c) siswa jurusan pemasaran di SMK Nuris Hidayat belum memiliki keterampilan cara mengoperasikannya akun dalam marketplace untuk penjualan; d) siswa jurusan pemasaran di SMK Nuris Hidayat belum memiliki keterampilan cara /proses bertransaksi di dalam marketplace. Tim pengusul bersama mitra menentukan 4 persoalan di atas untuk menjadi fokus masalah yang akan diselesaikan dalam pelaksanaan program. Program Pengabdian Pemula (PPP). Solusi yang akan diambil yaitu mendorong softskill dan hardskill siswa dalam keahlian pemasaran digital yaitu melalui: a) pemberian pelatihan tentang marketing digital yang sedang berkembang saat ini; b) pemberian pelatihan tentang cara pembuatan akun di marketplace praktek cara mengoperasikannya; c) pemberian pelatihan tentang cara mengoperasikannya akun dalam marketplace untuk penjualan; d) pemberian pelatihan tentang cara /proses bertransaksinya. Adapun target luaran wajib dari PPP ini yaitu terciptanya peningkatan daya saing (peningkatan kualitas, kuantitas softskill dan hardskill, atau sumber daya lainnya), peningkatan penerapan iptek di masyarakat (mekanisasi, IT, dan manajemen), publikasi pada media masa cetak/ online/repocitory PT atau video kegiatan yang diunggah di akun youtube LP2M, perbaikan tata nilai masyarakat (terutama dalam bidang pendidikan). Selain itu target luaran tambahan yaitu Artikel ilmiah dimuat di prosiding International dengan status submitted. Program pengabdian pemula ini dilakukan dengan beberapa metode pendekatan yang ditawarkan untuk menyelesaikan permasalahan keterbatasan pengetahuan dan keterampilan siswa jurusan pemasaran SMK Nuris Hidayat Desa Curahnongko Kec Tempurejo Kab Jember, Jawa Timur dalam keahlian pemasaran menggunakan teknologi digital. Adapun pendekatan yang akan dilakukan yaitu metode Ceramah, demonstrasi dan praktek. Adapun prosedur kerja yang dilakukan untuk mendukung metode yang ditawarkan kepada mitra, antara lain: a) memberikan pelatihan tentang marketing digital yang sedang berkembang saat ini; b) memberikan pelatihan tentang cara pembuatan akun di marketplace praktek cara mengoperasikannya; c) memberikan pelatihan tentang cara mengoperasikannya akun dalam marketplace untuk penjualan; d) memberikan pelatihan tentang cara /proses bertransaksinya; e) melakukan pendampingan, monitoring dan evaluasi selama proses pelatihan. Tim pelaksana mengevaluasi kegiatan berdasar dari aspek kognitif dan aspek afektif. Sedangkan untuk keberlangsungan program tim pelaksana pengabdian tetap berkomunikasi dengan pihak sekolah serta melakukan evaluasi dari jauh dengan cara melakukan pengamatan terhadap 4 akun yang dimiliki oleh masing-masing peserta, apakah masih selalu aktif melakukan pemasaran atau tidak.

Improving Learning Outcomes Of Economic Role Material Grade 5 Mi Miftahul Falah Using The Role Play Method Reiza Dwi Fatmawati; Depict Pristine Adi; Novita Nurul Islami
SOLIDARITY: Journal of Social Studies Vol. 2 No. 2 (2022): SOLIDARITY: Journal of Social Studies
Publisher : SOLIDARITY: Journal of Social Studies

The selection of learning methods, strategies, and media in teaching and learning activities is essential to produce maximum learning results. In social studies learning, many teachers still use the lecture method, which is no longer a favorite method for students because it seems boring, causing laziness in learning and significantly affecting student learning outcomes. Therefore, this study aims to determine the improvement of student learning outcomes if they use the role-play method in class 5 economic role material. The research method used is a type of classroom action research with descriptive analysis. The technique used for calculation is the sampling technique. The result of using the role-play method in class 5 economic role material is to increase the interest in learning students so that all students are enthusiastic about learning activities on the economic role material and have a good impact on their learning outcomes

Strengthening the Pedagogical Competence of Social Studies Teachers via Training in the Preparation and Test Items Analysis Utilizing The ANBUSO Application Musyarofah Musyarofah; Novita Nurul Islami; Maulidatusy Syahrisy Syarifah; Nivayatus Sayyadah; Alfira Intan Dwi Cahyani
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 6, No 2 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v6i2.11113

Training on the preparation and analysis of test items using the ANBUSO application was conducted to the social studies teachers of MGMP SMP/MTs Jember Regency at UIN Kiai Haji Achmad Siddiq Jember. Based on the results of the initial Focus Group Discussion (FGD) conducted by the service team with the Social Studies Teacher Consultation Group SMP / MTs in Jember Regency, the partners are confronted with a problem that the MTs/SMP social studies teachers’ capacity to plan and produce reports on the outcomes of learning evaluation is insufficient. The aims of this service activity are as follows: a) describe the execution of training procedures of learning evaluation preparation, formulation of test items, and item analysis utilizing the ANBUSO application for social studies teachers of SMP/MTs in Jember Regency; b) describe the execution of item analysis assistance utilizing the ANBUSO application for social studies teachers of SMP/MTs in Jember Regency; c) determine the level of success of activities to strengthen the pedagogical competence of social studies teachers of SMP/MTs through training of preparation and item analysis using the ANBUSO Application. d) describe the results of the evaluation of service activities. The method employed in this service activity is the PAR (Participatory Action Research) through several stages including: Mapping and problem identification, FGD and problem analysis, Program preparation stage, program socialization, program implementation, monitoring, and program evaluation. The implementation of this community service activity consists of the following stages: (1) providing training materials consisting of the concept of learning evaluation, procedures for preparing learning evaluations, especially in the Merdeka curriculum, preparing test questions and test items analysis; (2) analyzing test items using the ANBUSO application. The results of the theoretical test in the form of a pre-test and post-test indicate that the post test data shows a significant increase, namely 91% passed with a score above 70 and the remaining 9% failed with a score below 70. Evaluation is also carried out by assessing the results of practices that have been successfully carried out by the participants.

Halal Certification: The Role of Religiosity and Consumer Pressure on MSMEs' Intention to Register Halal Certification in East Java Nurul Islami, Novita
El-Qish: Journal of Islamic Economics Vol. 3 No. 1 (2023): El-Qish: Journal of Islamic Economics
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/elqish.v3i1.4169.2023

The potential for superior products owned by Indonesia is enormous, especially those produced by Micro, Small, and Medium Enterprises (MSMEs). One of the efforts that can be made to increase the competitiveness of MSMEs products is halal certification. This study aims to determine the perspective of the role of religiosity and consumer pressure on MSMEs' intentions in Jember Regency in registering their products in halal certification. This research is a qualitative descriptive study with MSMEs research subjects in East Java. Retrieval of data using interview techniques, observation, questionnaire, and documentation. Findings. Based on the results and discussion, it can be concluded that religiosity and consumer pressure have a role in the intention of MSMEs to register their products in the halal certification program. However, it was found that consumer pressure as an external factor has a more substantial role than religiosity as an internal factor. Based on the conclusions, this study recommends suggestions to encourage MSMEs in East Java to have high intentions in registering their products in halal certification. It is necessary to have an optimal role from various parties, including the government (for example, the Office of Cooperatives and MSMEs, the Office of Industry and Trade, and Local Government), Stakeholders, Banking, and communities or forums to provide training, mentoring and providing access to MSMEs mainly related to halal certification and increasing the capacity of product competitiveness.

Paradigma Baru Pendidikan di Era Society 5.0: Persepsi Mahasiswa terhadap Implementasi Kurikulum Merdeka Tiara, Tiara; Nuriman, Nuriman; Sholekhah, Irmadatus; Islami, Novita Nurul
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i2.86003

The policy of implementing MBKM is hope for universities so that they can adapt well to changing times, have a more positive impact on society, and provide extensive opportunities for universities to contribute to society. Concerning the implementation of a curriculum in higher education institutions, paying attention to student perceptions is considered to be important for assessing the effectiveness of implementing the curriculum as a learning reference from the perspective of the recipient object. Therefore, research was conducted to explore students' perceptions of implementing the Merdeka Curriculum. This research uses a mixed method with an explanatory sequential design. College students in East Java Province who have taken part in the Merdeka Curriculum program are the research population, and the sample is non-probability sampling with an accidental sampling technique. The data collection technique was carried out by distributing quantitative data questionnaires. The collected data is then triangulated to compare data obtained from various parties to ensure trust. The research results concluded that students' perceptions of technical indicators in MBKM learning were positive. Furthermore, students' perceptions of the MBKM learning process indicators, which contain three sub-indicators (interaction, teaching materials, and assignments), show positive results on average. Then, students' perceptions of the MBKM learning evaluation indicators, which contain four sub-indicators (mid-semester exam, final semester exam, learning outcomes, and sustainability), also show positive results.

Determinant Factors Influencing the Interest in Halal Certification: The Perspective of MSMEs in Indonesia Agustiningsih, Maulida Dwi; Savitrah, Ravika Mutiara; Islami, Novita Nurul; Lestari, Putri Catur Ayu
AL-MUZARA'AH Vol. 12 No. 2 (2024): AL-MUZARA'AH (December 2024)
Publisher : Department of Islamic Economics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jam.12.2.337-353

The halal industry is overgrowing, including in Indonesia, with the largest Muslim population in the world. Indonesia is ranked 19th as a producer and ranked 3rd as a consumer in the global halal industry. Although one of the halal certifications for MSMEs is free, only 1% of MSMEs in Indonesia are already halal certified. This study aims to analyze empirically the factors that influence the intensity of MSMEs in Indonesia to register for halal certification. A quantitative approach is used in this research by distributing questionnaires using the Likert scale to MSMEs. A total of 122 valid data collected were analyzed by adopting SEM-PLS. The analysis found that external factors had a dominant influence on the intention of MSMEs to register their products in halal certification, consumer pressure with a t-statistic of 4.328, and government policies with a t-statistic of 2.976. Moreover, one of the internal factors, awareness, is accepted with a t-statistic of 2.065. Meanwhile, benefits, competitors, and religiosity are not proven to affect halal certification. The data will help plan interventions from the government to encourage MSMEs to register their products in halal certification. The government should focus on assisting halal certification for MSMEs intensively.

Paradigma Baru Pendidikan di Era Society 5.0: Persepsi Mahasiswa terhadap Implementasi Kurikulum Merdeka Tiara, Tiara; Nuriman, Nuriman; Sholekhah, Irmadatus; Islami, Novita Nurul
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i2.86003

The policy of implementing MBKM is hope for universities so that they can adapt well to changing times, have a more positive impact on society, and provide extensive opportunities for universities to contribute to society. Concerning the implementation of a curriculum in higher education institutions, paying attention to student perceptions is considered to be important for assessing the effectiveness of implementing the curriculum as a learning reference from the perspective of the recipient object. Therefore, research was conducted to explore students' perceptions of implementing the Merdeka Curriculum. This research uses a mixed method with an explanatory sequential design. College students in East Java Province who have taken part in the Merdeka Curriculum program are the research population, and the sample is non-probability sampling with an accidental sampling technique. The data collection technique was carried out by distributing quantitative data questionnaires. The collected data is then triangulated to compare data obtained from various parties to ensure trust. The research results concluded that students' perceptions of technical indicators in MBKM learning were positive. Furthermore, students' perceptions of the MBKM learning process indicators, which contain three sub-indicators (interaction, teaching materials, and assignments), show positive results on average. Then, students' perceptions of the MBKM learning evaluation indicators, which contain four sub-indicators (mid-semester exam, final semester exam, learning outcomes, and sustainability), also show positive results.

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