<![CDATA[p em The aim of this study is to fill the gap where most previous studies are still quantitative and focus on the influence of religiosity on patient satisfaction or loyalty statistically There has been no research that explicitly explores how patients internalize religiosity in their healthcare experiences and how it drives positive Word of Mouth WOM behaviors The internalization of religiosity is interpreted as how spiritual beliefs worship practices and moral values believed by patients also shape the way they feel judge and give meaning to the quality of services received Using a qualitative phenomenological method this study investigated the life experiences of patients with strong religious commitments who had previously expressed positive opinions about hospital services Participants were selected by purposive sampling based on the following criteria: 1 having been treated in a faith based hospital 2 identifying themselves as having a high level of religiosity and 3 actively conveying positive testimonials Eight respondens from faith based hospitals participated in in depth interviews Data analysis uses interpretive phenomenological analysis using three level coding namely open coding axial coding and selective coding to identify core themes The results of the study show that religiosity plays an important role in shaping the meaning of patient experiences in faith based hospitals Religious and meaningful experiences increase emotional and spiritual satisfaction which ultimately encourages positive Word of Mouth WOM This study contributes to the healthcare marketing management literature by emphasizing the importance of value based marketing strategies and differentiation through spiritual service excellence em p]]>
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