<![CDATA[This research aims to determine the effect of service on customer satisfaction at PT. Bank Rakyat Indonesia (Persero) Tbk. In this research, service quality includes physical evidence, responsiveness, assurance, reliability and empathy . This research will look at the partial influence of service quality on customer satisfaction . The number of samples used in this research was 100 respondents. Data collection techniques use questionnaires. The analytical method used is simple regression analysis and descriptive statistics. Based on the results of data analysis regarding the influence of service on customer satisfaction, the results of testing hypothesis H1 show that service has a significant positive effect on customer satisfaction. This can be seen from the service coefficient of 0.175 with a calculated t value of 14.927 > t table of 1.984 and a technical significance level of 5%. This shows that H1 states that service influences customer satisfaction.From the simple linear regression analysis test, there is a positive influence, namely a correlation coefficient value of 0.175, indicating that each service quality will influence customer satisfaction by 0.175 per day. From the analysis of the coefficient of determination, the R Square value is 0.695 or 69.5%, explaining that variable X (service quality) has an effect of 69.5% on variable Y (customer satisfaction). Thus, this proves that service actions carried out by employees have a significant positive effect on customer satisfaction. Keywords: Service, Customer Satisfaction]]>
Copyrights © 2026
