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All Journal Journal of Current Studies in SDGs Journal of Current Studies in SDGs Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan
Siti Nuryati
Universitas Siber Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Digital Marketing Strategy for Sustainable Ecotourism Development: A BCG Matrix Analysis to Support SDG 8 and SDG 11 Anang Martoyo; Neneng Rachmalia Feta; Rika Astuti; Siti Nuryati
Journal of Current Studies in SDGs Vol. 2 No. 2 (2026): June
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.2.2.178

Abstract

Objective: To identify the business position of Ciwaluh Ecotourism Village and formulate an appropriate digital tourism marketing strategy to support its development and competitiveness. Method: A case study approach was employed using digital marketing strategy analysis through the Boston Consulting Group (BCG) Matrix. The analysis assessed market growth rate and relative market share by comparing Ciwaluh Ecotourism Village with its competitors. Results:  The BCG Matrix analysis revealed a market growth rate of 12.81% and a relative market share of 1.82, placing Ciwaluh Ecotourism Village in the “Star” quadrant. The findings indicate the need for business expansion, government support, infrastructure development, and the utilization of digital platforms to improve tourism information access and marketing effectiveness. Novelty: BCG Matrix as a strategic digital marketing framework to support sustainable ecotourism village development. By integrating market growth and competitive positioning with digital marketing strategies, the study provides a data-driven decision-making model that contributes to the achievement of SDG 8 (Decent Work and Economic Growth) and SDG 11 (Sustainable Cities and Communities) through sustainable tourism development and improved destination competitiveness.
Digital Marketing Strategy for Sustainable Ecotourism Development: A BCG Matrix Analysis to Support SDG 8 and SDG 11 Anang Martoyo; Neneng Rachmalia Feta; Rika Astuti; Siti Nuryati
Journal of Current Studies in SDGs Vol. 2 No. 2 (2026): June
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.2.2.178

Abstract

Objective: To identify the business position of Ciwaluh Ecotourism Village and formulate an appropriate digital tourism marketing strategy to support its development and competitiveness. Method: A case study approach was employed using digital marketing strategy analysis through the Boston Consulting Group (BCG) Matrix. The analysis assessed market growth rate and relative market share by comparing Ciwaluh Ecotourism Village with its competitors. Results:  The BCG Matrix analysis revealed a market growth rate of 12.81% and a relative market share of 1.82, placing Ciwaluh Ecotourism Village in the “Star” quadrant. The findings indicate the need for business expansion, government support, infrastructure development, and the utilization of digital platforms to improve tourism information access and marketing effectiveness. Novelty: BCG Matrix as a strategic digital marketing framework to support sustainable ecotourism village development. By integrating market growth and competitive positioning with digital marketing strategies, the study provides a data-driven decision-making model that contributes to the achievement of SDG 8 (Decent Work and Economic Growth) and SDG 11 (Sustainable Cities and Communities) through sustainable tourism development and improved destination competitiveness.
PENGARUH PENERBITAN LETTER OF CREDIT (L/C) TERHADAP FEE BASED INCOME BANK RAKYAT INDONESIA KANTOR CABANG JAKARTA VETERAN Zaenal Arief; Ahmad Fadli; Siti Nuryati
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 1 No 1 (2024): Jurnal Ilmu Manajemen, Bisnis dan Keuangan (Innobiz) Volume 1 Number 1 Tahun 2024
Publisher : Universitas Siber Indonesia

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Abstract

This study aims to analyze the effect of the issuance of a Letter of Credit on Fee Based Income at Bank BRI KC Jakarta Veteran for the 2019-2021 Period. The research sample used is secondary data obtained during the 2019-2021 research period. The number of samples processed is 4 samples per year so that the total sample used is 12 samples. The research method is descriptive analysis and multiple regression processed with software SPSS version 26. The results of this study indicate that there is a significant positive effect on Letter of Credit on Fee Based Income at Bank BRI Branch Jakarta Veteran supported by an important role from the marketing aspect by encouraging and implementing various efforts and main strategies of Bank BRI to increasing sources of fee based income is supported by various services that support the income.
E-Commerce Pengaruh Penerapan E-Commerce Terhadap Kinerja Operasional Perusahaan Dengan Green Relational Capital Sebagai Variabel Moderasi Egi Alfiannisa; Dana Santoso Saroso; Siti Nuryati
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 2 (2025): Bahasa Indonesia
Publisher : Universitas Siber Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh E-commerce dalam kaitannya dengan adanya digital marketing dalam sebuah marketplace terhadap adanya peningkatan maupun penurunan kinerja operasional dari sebuah Perusahaan yang sedang dilakukan penelitian ini. Penelitian ini melibatkan Internal Perusahaan dan juga customer untuk melihat adanya sebuah hubungan yang saling terkoneksi. Lokasi penelitian ini adalah Bandung untuk internal dan platform sosial media seperti Instagram dan sejenisnya untuk responden customer. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan menggunakan kuesioner sebagai instrumen pengumpulan data, yang kemudian diolah dengan program SPSS 25.0 Teknik analisis data yang digunakan adalah Moderating Regression Analysis (MRA). Hasil Penelitian menunjukkan bahwa variabel E-commerce berpengaruh secara signifikan dan positif terhadap Kinerja Operasional Perusahaan. Hubungan antara variabel E-commerce dan Kinerja Operasional berpengaruh signifikan dengan Green Relational Capital memoderasi positif pada pengaruh E-commerce terhadap Kinerja Operasional Perusahaan.
STRATEGI DIGITAL ENGAGEMENT BERBASIS FINTECH DALAM MENJANGKAU PASAR DIASPORA Anita Nur Faigah; Vivi Afifah; Siti Nuryati
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 2 (2025): Bahasa Indonesia
Publisher : Universitas Siber Indonesia

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Abstract

Pesatnya perkembangan industri fintech menghadirkan tantangan besar terkait keamanan dan kesiapan teknologi informasi (TI). Perkembangan teknologi digital telah mendorong transformasi signifikan dalam aktivitas ekonomi global, termasuk di Indonesia. UMKM menghadapi tantangan besar dalam menjangkau pasar internasional akibat keterbatasan akses teknologi, literasi digital yang rendah, dan strategi pemasaran yang belum optimal. Di sisi lain, diaspora Indonesia yang tersebar di berbagai negara menyimpan potensi besar sebagai pasar dan agen promosi produk lokal. Strategi digital engagement berbasis fintech menjadi pendekatan yang relevan untuk membangun konektivitas aktif dan berkelanjutan antara UMKM dan diaspora. Penelitian ini bertujuan untuk menganalisis penerapan strategi tersebut oleh PT Master Bagasi Indonesia, sebuah platform e-commerce berbasis diaspora. Dengan metode deskriptif kualitatif dan pendekatan studi kasus, data dikumpulkan melalui observasi langsung selama magang, wawancara informal, dan studi pustaka. Hasil kajian menunjukkan bahwa fintech mendukung efisiensi transaksi lintas negara, memperkuat personalisasi pemasaran digital, serta menjadi sumber data strategis dalam pengambilan keputusan manajerial. Master Bagasi mengintegrasikan fintech dengan media sosial untuk membangun relasi emosional dengan diaspora melalui konten budaya, layanan responsif, dan komunitas digital. Kendala seperti integrasi data dan infrastruktur teknologi masih menjadi tantangan. Namun, strategi ini menunjukkan potensi besar untuk meningkatkan daya saing UMKM Indonesia di pasar global melalui hubungan ekonomi yang adaptif dan berbasis teknologi. Penelitian ini merekomendasikan penguatan sistem digital dan kolaborasi berkelanjutan untuk mengoptimalkan konektivitas dengan diaspora.
PENGARUH PEMBERIAN KREDIT USAHA RAKYAT (KUR) BRI UNIT GANDOANG TERHADAP PENINGKATAN PENDAPATAN MASYARAKAT DI DESA GANDOANG Rageris; Zaenal Arief; Siti Nuryati; Andry Rustiawan
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 2 (2025): Bahasa Indonesia
Publisher : Universitas Siber Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Pemberian Kredit Usaha Rakyat (KUR) oleh Bank Rakyat Indonesia (BRI) Unit Gandoang Cabang Cibubur Terhadap Peningkatan pendapatan Masyarakat di Desa Gandoang. Jumlah Responden yang ditentukan sebanyak 92 Responden. Penentuan sampel menggunakan nonprobability sampling, yaitu dengan cara aksidental sampling, Tehnik analisis yang digunakan adalah analisis regresi linier sederhana. Hasil penelitian ini menunjukkan pemberian Kredit Usaha Rakyat (KUR) berpengharuh positif dan signifikan terhadap peningkatan pendaptan masyarakat. karena diperoleh nilai thitung sebesar 8,322 dan ttabel sebesar 1,986 dengan taraf signifikansi sebesar 0,000. Oleh karena nilai thitung lebih besar dari ttabel dengan signifikansinya lebih kecil dari 0,05 (5%), karena tingkat signifikansi kurang dari 0,05 maka pemberian Kredit Usaha Rakyat (KUR) Bank Rakyat Indonesia (BRI) Unit Gandoang Cabang Cibubur berpengaruh positif dan signifikan terhadap peningkatan pendapatan masyarakat di Desa Gandoang.
PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN NASABAH DALAM MENGGUNAKAN PRODUK DEPOSITO DI PT BANK SEABANK INDONESIA Patricia Miranda Kinanti1 Miranda Kinanti; Siti Nuryati; Kusnandar Kusnandar
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 1 (2026): Innobiz Januari 2026
Publisher : Universitas Siber Indonesia

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Abstract

This study aims to analyze the influence of Promotion and Service Quality on Customers Decision to Use Seabank’s Deposit Products. The research method employed a quantitative approach by distributing questionnaires to Seabank’s Deposit Cutomers in Central Jaakarta. The population for this study consisted of Seabank’s Deposit Cutomers in Central Jakarta with a sample of 120 (one hundred twenty two) respondents. The sample was selected using the simple random sampling method. Data were collected through questionnaires and analyzed using multiple linear regression data analysis method. The research findings indicate that there is a significant influence of promotion and service quality on customers secision to use deposit products, based on the results of the F test, a significance value of 0.000 (0.000 < 0.05) was obtained and the calculated F value was > F table (670.496 > 3.07). So it can be concluded that Ha is accepted and Ho is rejected.   Keywords: Promotion, Service Quality, Customer’s Decisions
Indonesia Andi Purnomo; Siti Nuryati
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 1 (2026): Innobiz Januari 2026
Publisher : Universitas Siber Indonesia

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Abstract

This research aims to determine the effect of service on customer satisfaction at PT. Bank Rakyat Indonesia (Persero) Tbk. In this research, service quality includes physical evidence, responsiveness, assurance, reliability and empathy . This research will look at the partial influence of service quality on customer satisfaction . The number of samples used in this research was 100 respondents. Data collection techniques use questionnaires. The analytical method used is simple regression analysis and descriptive statistics. Based on the results of data analysis regarding the influence of service on customer satisfaction, the results of testing hypothesis H1 show that service has a significant positive effect on customer satisfaction. This can be seen from the service coefficient of 0.175 with a calculated t value of 14.927 > t table of 1.984 and a technical significance level of 5%. This shows that H1 states that service influences customer satisfaction.From the simple linear regression analysis test, there is a positive influence, namely a correlation coefficient value of 0.175, indicating that each service quality will influence customer satisfaction by 0.175 per day. From the analysis of the coefficient of determination, the R Square value is 0.695 or 69.5%, explaining that variable X (service quality) has an effect of 69.5% on variable Y (customer satisfaction). Thus, this proves that service actions carried out by employees have a significant positive effect on customer satisfaction. Keywords: Service, Customer Satisfaction
The Analisis Faktor-Faktor Meningkatkan Kinerja Usaha Bisnis Ritel Makanan dan Minuman.: Analisis Faktor-Faktor Meningkatkan Kinerja Usaha Bisnis Ritel Makanan dan Minuman. Dana Santoso Saroso; Cut Edwina Safia Oebit; Siti Nuryati
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 2 (2026): Innobiz Juli 2026
Publisher : Universitas Siber Indonesia

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Abstract

This study analyzes the factors that improve the performance of food and beverage retail businesses, focusing on product variety, product price, and brand recognition, as well as their influence on purchasing decisions. Using a quantitative approach, data were collected from consumers of food and beverage retail outlets and analyzed through statistical methods to examine the relationships among the variables. The results indicate that product variety, competitive pricing, and strong brand recognition have a significant positive effect on purchasing decisions. Furthermore, purchasing decisions play a crucial role in enhancing overall retail business performance. These findings highlight the importance for food and beverage retailers to align product offerings, pricing strategies, and branding efforts to meet consumer expectations and strengthen market competitiveness.
PENGARUH KUALITAS LAYANAN SERVICE EXCELLENCE TERHADAP KEPUASAN NASABAH TABUNGAN SIMPEDES PT. BANK RAKYAT INDONESIA Tbk. (PERSERO) (Studi Kasus Nasabah Tabungan Simpedes Bank BRI Unit Cilandak Jakarta Selatan) M.Sahal Mahfud; Siti Nuryati; kusnandar; Ayi Wahid
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 2 (2026): Innobiz Juli 2026
Publisher : Universitas Siber Indonesia

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Abstract

Penelitian kuantitatif ini bertujuan untuk menganalisis pengaruh kualitas service excellence terhadap kepuasan nasabah tabungan Simpedes pada PT Bank Rakyat Indonesia (Persero) Tbk Unit Cilandak, Jakarta Selatan. Populasi penelitian mencakup 29.073 nasabah per April 2024, dengan sampel 100 responden yang dikumpulkan melalui kuesioner Google Form. Data diolah menggunakan SPSS versi 25. Hasil penelitian menunjukkan nilai koefisien determinasi (R2) sebesar 0,8968 (89,68%), yang mengindikasikan bahwa kepuasan nasabah dipengaruhi secara signifikan oleh kualitas service excellence, sedangkan sisa 10,32% dijelaskan oleh variabel lain yang tidak diteliti. Pengujian hipotesis menghasilkan nilai t_hitung sebesar 29,327 yang lebih besar dari t_tabel 1,660 (H0 ditolak, Ha diterima). Hal ini membuktikan adanya pengaruh positif dan signifikan antara kualitas service excellence terhadap kepuasan nasabah. Dengan demikian, semakin tinggi kualitas service excellence yang diberikan, semakin tinggi pula tingkat kepuasan nasabah tabungan Simpedes
Co-Authors Ahmad Fadli Anang Martoyo Andi Purnomo Andry Rustiawan Anita Nur Faigah Ayi Wahid Cut Edwina Safia Oebit Dana Santoso Saroso Egi Alfiannisa kusnandar Kusnandar Kusnandar M.Sahal Mahfud Neneng Rachmalia Feta Patricia Miranda Kinanti1 Miranda Kinanti Rageris Rika Astuti Vivi Afifah Zaenal Arief Zaenal Arief