<![CDATA[The development of information technology is driving digital transformation in the trade sector, including bicycle shops. Hoki Jaya Shop still uses a manual sales system, resulting in suboptimal data management, market reach, and customer interaction. This research aims to develop a Laravel-based online store website that supports bicycle sales and provides a digital community feature to enhance user interaction. The system development method used is the waterfall method, with stages of requirements analysis, design, implementation, testing, and system maintenance. The analysis technique used the black-box testing method to verify system functionality based on user needs. The results show that the developed system is capable of running the product catalog, transaction management, user registration, and community forum features effectively. Black-box testing indicates that all system functions run according to user needs. The digital community feature allows users to engage in discussions and interactions, thereby supporting increased customer engagement. This system is expected to help improve sales effectiveness and expand Hoki Jaya Shop's market reach through an integrated digital platform.]]>
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