<![CDATA[Indonesia’s payment landscape has been transformed in less than a decade. E-wallets and buy-now-pay-later (BNPL, locally “PayLater”) services now sit inside the shopping applications that young Indonesians open dozens of times a day, and their defining commercial virtue is frictionlessness: money that moves without being felt. This commentary argues that frictionlessness is not a neutral convenience but a deliberate design choice that suppresses the psychological “pain of payment,” and that its costs fall disproportionately on a digital generation whose financial literacy remains thin and whose consumption norms are formed on social media. Drawing on Indonesian and international evidence, I contend that e-wallets cultivate an illusion of liquidity that converts low self-control into excessive spending, that BNPL functions as credit that does not feel like credit and sits largely outside responsible-lending obligations, and that social media intensity both fuels impulsive adoption and erodes the protective influence of financial parenting. Protective factorsfinancial self-efficacy, parental socialization, mindfulness, and digital financial literacyare real but unevenly distributed. I conclude that financial education and regulation must engage with payment architecture itself: friction, salience, and default design should become objects of policy, not merely information provision. Otherwise, Indonesia risks socializing a generation into debt it never consciously decided to take. Keywords: buy-now-pay-later; e-wallets; pain of payment; financial literacy; Indonesia]]>
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