<![CDATA[This study aimed to explore the factors that influence entrepreneurial interest among sports students at Jambi University. Entrepreneurship in sports has the potential to develop creativity, innovation, and contribute to the sports industry. This research method uses a quantitative approach using questionnaires distributed to 207 sports student respondents consisting of two sports study programs at Jambi University: the Sports and Health Education Study Program and the Sports Coaching Study Program. The collected data were analyzed using descriptive statistical techniques and regression analysis to identify the relationships between related variables. The results show that there are significant factors that influence entrepreneurial interest in sports students. Factors such as entrepreneurial education, previous entrepreneurial experience, perceptions of entrepreneurial risk, and social support positively influence entrepreneurial interest. Achievement, motivation, and creativity have also been proven to have a significant influence on entrepreneurial interest. This research contributes to the understanding of entrepreneurial interest among sports students at Jambi University. The findings of this study can be used as a basis for developing appropriate education and support programs to encourage entrepreneurial interest and development of entrepreneurial potential among sports students.]]>
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