<![CDATA[The media plays a significant role in shaping public perceptions of athletes, yet biases and stereotypes often undermine the fair representation of athletes, especially those from minority or marginalized groups in Indonesia. This paper critically analyzes the role of sports media in Indonesia, focusing on the ways in which racial, gender, and socio-economic stereotypes influence the portrayal of athletes. It examines the ethical implications of biased coverage, including the reinforcement of societal inequalities and the negative impact on athletes' careers and public perceptions. Through content analysis of media coverage of Indonesian athletes, both domestically and internationally, the paper highlights the challenges of achieving justice and fairness in sports journalism and proposes strategies for a more ethical and inclusive approach to sports media.]]>
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