Indonesian Discourse on Communication, Democracy, and Political Movements
Vol. 3 No. 3 (2026): July, 2026

Grassroots Digital Campaigning in Indonesia: Volunteer Networks, Political Communication, and Electoral Mobilization

Arief Pratama Widodo (Universitas Padjadjaran)



Article Info

Publish Date
15 Jul 2026

Abstract

Political volunteers have become increasingly important actors in Indonesian electoral campaigns, particularly through decentralized digital networks. Unlike formal party structures, volunteer organizations can rapidly mobilize supporters through social media, messaging applications, and community networks. This article examines grassroots digital campaigning in Indonesia and its implications for democratic participation. Using qualitative social movement and political communication analysis, the study investigates volunteer networks, campaign narratives, digital coordination, and voter engagement. The article argues that volunteer networks can expand political participation by allowing citizens to become active political communicators rather than passive recipients of campaign messages. However, decentralized structures may also create accountability problems when volunteers distribute misleading information or engage in aggressive political attacks without formal responsibility. The study proposes a democratic volunteerism framework emphasizing transparency, political literacy, ethical communication, and accountability. The article concludes that grassroots digital campaigning has become an important component of Indonesian electoral politics and demonstrates the increasing importance of citizen-led political communication.

Copyrights © 2026






Journal Info

Abbrev

indepolcom

Publisher

Subject

Description

Indonesian Discourse on Communication, Democracy, and Political Movements (e-ISSN: 3164-6859) is published by COLLEGIUM JUSTICIA INDONESIA, issued four times a year in January, April, July, and October, and was first published in 2024. It is a double anonymous peer-reviewed academic journal focusing ...