<![CDATA[The Community Service Program (KKN) implemented in Sidomukti Village, Padang Tualang District, Langkat Regency, aims to provide education and assistance to sharia MSME actors in the production of dishwashing soap based on halal and sustainable principles. This activity is based on the main problems faced by MSMEs, namely limited access to marketing, low understanding of halal standards, lack of product innovation, and production practices that are not yet environmentally friendly. Through the Go Digital, Go Halal, Go Cuan approach, KKN students acted as facilitators in strengthening the capacity of MSMEs with a focus on four aspects: (1) marketing digitalization to expand product reach; (2) education on halal principles in the production chain; (3) product innovation and branding to increase competitiveness; and (4) environmentally friendly soap making practices. The method used was descriptive qualitative through observation, interviews, and direct assistance with MSME communities. The results of the activity showed that this program was able to increase public understanding of digital marketing, the importance of halal certification, and environmentally friendly product innovation based on local wisdom. In addition, the KKN activity also demonstrated the strategic role of students as agents of change in promoting the independence of village MSMEs. Thus, this activity not only provided solutions to the challenges faced by MSMEs but also built a community empowerment model oriented towards competitive, halal, sustainable, and digitally adaptive sharia MSMEs.]]>
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