Productive waqf can support social, educational, economic, health, humanitarian, and da'wah initiatives. The institutional management of productive waqf necessitates a thorough understanding of the business model to effectively target, sustain, and optimise social benefits. The Business Model Canvas is employed to delineate the profitable waqf business model of the RYDHA Foundation. This qualitative case study employs a specific methodology. Institutional records and comprehensive foundation management interviews yielded data. The analysis utilised nine areas of the Business Model Canvas: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. The RYDHA Foundation's business strategy, as per the study, is predicated on waqif and donor connections, socio-religious principles, communication and collection methods, income sources, primary resources, core activities, collaborations, and cost structures. The RYDHA Foundation operates as a socio-religious, belief-driven organization that generates social value through sustained engagement with waqif, donors, partners, and the community. Waqf institutions create, provide, and sustain social value through effective waqf management utilising the Business Model Canvas.
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