<![CDATA[Economic growth and development are closely related to the existence of markets as trade centers in an area. Pasar Rakyat has a strategic function as a node of local economic strength that contributes to the regional economy and increases employment opportunities for the community. This study aims to analyze the influence of factors consisting of business capital, working hours, length of business, and total business costs on the income of traders in the Pasar Gianyar after the revitalization program both simultaneously and partially. The data analysis technique uses multiple linear regression. There are 95 trader respondents as observation samples in this study. The results showed that business capital, working hours, length of business, and total business costs simultaneously had a significant effect on the income of traders in the Pasar Rakyat Gianyar after the revitalization program. Partially, business capital, working hours, and total business costs have a positive and significant effect on the income of traders in the Pasar Rakyat Gianyar after the revitalization program, while the length of business has no significant effect on the income of traders in the Pasar Rakyat Gianyar after the revitalization program.]]>
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