<![CDATA[This research aims to find out whether Aera Fruits, a fresh drink and health juice shop, applies the principles of Islamic business ethics in its buying and selling transactions. This research uses a qualitative descriptive approach and uses data collection techniques in the form of interviews and observations. The findings show that Aera Fruits, a fresh drink and health juice shop, applies the principles of Islamic business ethics in sales and procurement, namely customer satisfaction, transparency and fairness through the use of appropriate measurement tools and drink management that can be seen directly. . And practice business ethics in transactions, such as being honest, behaving well, using polite language and always saying thank you.]]>
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