<![CDATA[This research focuses on the phenomenon of online buying and selling transactions in the context of Islamic ethics. Online buying and selling has become a popular alternative among the public due to its effectiveness and efficiency. In addition to minimizing time and expenses, online transactions often offer discounts that benefit buyers and increase demand for products on e-commerce platforms. In Islam, business ethics are very important, with principles such as honesty, fairness, and sincerity dominating every transaction. Fraud, usury, and other harmful practices are prohibited in Islam. Online businesses must adhere to these principles, and economic activity in Islam is also meant to create social solidarity and justice. The concept of zakat requires Muslims to give a portion of their income to the needy. This study uses the literature research method to explain online buying and selling practices, analyze business ethics in Islam, and highlight the importance of carrying out transactions in accordance with Islamic ethical principles. In this study, it was found that Islamic business ethics prioritize values such as honesty, product quality, prohibition of perjury, good attitude, and maintaining good relationships with colleagues. In addition, the products and services sold must comply with the principles of halalness in Islam. By practicing the principles of Islamic ethics in online buying and selling, we can achieve success]]>
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