Love and attention are basic needs that are very important for children to development optimally. This study emphasizes the importance of the role of parents and caregivers in providing affection and attention that affects the emotional, social, cognitive, and physical growht of children. When these needs are not met, the child may be at risk of facing various negative effects, including behavioral problems, difficulties in education, and mental disorders. Therefore, building a warm and caring atmosphere from an early age is a valuable long-term investment for the future of the country. Further research is needed to explore effective methods in meeting children’s need for affection and attention optimally, as well as to gain an understanding of the roles of various parties in supporting these efforts.
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