<![CDATA[This study aims to determine the company's financial performance by testing the influence of independent variables, namely Loan to Deposit Ratio (X1), Non-Performing Loan (X2), and LN Size (X3), on the dependent variable, namely firm value (Y), in financing companies listed on the Indonesia Stock Exchange during the period 2021–2024. The sample used in this study consisted of 36 companies selected using purposive sampling techniques, then multiplied by four years of research, resulting in a total of 144 company observations analyzed. The data analysis method employed is SmartPLS 4.0. The results of the study show that the Loan to Deposit Ratio has a positive and significant effect on Price Book Value. The Non-Performing Loan has a positive and significant effect on Price Book Value. LN Size also has a positive and significant effect on Price Book Value. The Loan to Deposit Ratio on Price Book Value with Return on Assets as a moderating variable shows a positive and significant effect. The Non-Performing Loan on Price Book Value with Return on Assets as a moderating variable shows a negative and insignificant effect. Meanwhile, LN Size on Price Book Value with Return on Assets as a moderating variable shows a positive and significant effect]]>
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