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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Akuntansi dan Pajak Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) EBSJ MBIA JURNAL EKONOMI SAKTI (JES) JURNAL PUNDI Jurnal Ilmiah Edunomika (JIE) SOLUSI Asian Management and Business Review Jurnal Applied Research in Management and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Indonesian Accounting Research Journal Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Tematik Insight Management And Business International Journal of Management, Business and Social Sciences Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Ayu Nurafni Octavia
Fakultas Ekonomi, Universitas Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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ANALISIS IMPLEMENTASI PRINSIP 5C DAN 7P DALAM UPAYA PENCEGAHAN PEMBIAYAAN MURABAHAH BERMASALAH DI KSPPS HUDATAMA SEMARANG Sulistyorini Sulistyorini; Ayu Nurafni Octavia; Any Setyarini
Jurnal Akuntansi dan Pajak Vol 23, No 1 (2022): JAP : Vol. 23, No. 1, Februari 2022 - Juli 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i1.5522

Abstract

Pembiayaan murabahah merupakan salah satu jenis pembiayaan yang ada didalam industri perbankan syariah dan merupakan pembiayaan yang paling dominan di KSPPS Hudatama Cabang Semarang Barat. Hal ini dikarenakan angsuran yang ringan dan prosesnya mudah. Adapun tujuan dari penelitian ini adalah untuk mengetahui bagaimana mekanisme pembiayaan murabahah dan implementasi prinsip 5C dan 7P dalam upaya pencegahan pembiayaan murabahah bermasalah di KSPPS Hudatama serta bagaimana cara dalam mengatasi pembiayaan murabahah bermasalah. Jenis penelitian yang digunakan yaitu deskriptif. Penelitian deskriptif merupakan penelitian yang mengumpulkan informasi untuk mendeskripsikan suatu masalah, gejala, atau fenomena sosial secara langsung dan akurat. Metode penelitian yang digunakan dalam penelitian ini melalui pendekatan kualitatif berupa studi kasus deskripsi kepada KSPPS Hudatama Semarang Barat. Adapun subjek penelitian ini adalah Kepala Cabang KSPPS dan Marketing KSPPS Hudatama Semarang serta nasabah KSPPS Hudatama Semarang dengan kriteria tertentu. Teknik pengumpulan data dalam penelitian ini menggunakan metode pengumpulan data dengan observasi, wawancara dan dokumentasi. Dari hasil penelitian diketahui bahwa mekanisme yang ditepkan di KSPPS Hudatama Cabang Semarang Barat terdiri dari pengajuan pembiayaan oleh calon nasabah, pengumpulan berkas, penyelidikan berkas, kunjungan lapangan atau survey dan penilaian terhadap jaminan, pengolahan data, dan keputusan pengajuan antara ditolak dan diterima. Sedangkan untuk implementasi pencegahan pembiayaan murabahah bermasalah menggunakan prinsip 5C (character, capacity, capital, collateral dan condition of economy) dan 5P (party, purpose, payment, profitability, protection) dalam menilai nasabah, sehingga KSPPS Hudatama Cabang Semarang Barat bisa menetukan apakah pengajuan pembiayaan yang diajukan calon nasabah disetujui atau ditolak.
PENGARUH LINGKUNGAN KERJA, KOMPENSASI DAN MOTIVASI TERHADAP KINERJA PEGAWAI PADA BADAN PENGELOLAAN KEUANGAN DAN ASSET DAERAH KABUPATEN PEMALANG Ayu Nurafni Octavia; Monica Grasela Sihite; Nada Diana Al Ardi
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol 2 No 1 (2023): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i1.902

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Lingkungan Kerja, Kompensasi dan Motivasi terhadap Kinerja Pegawai Pada Badan Pengelolaan Keuangan Dan Asset Daerah (BPKAD) Kab. Pemalang. Populasi pada penelitian adalalah 52 pegawai dan dengan sampel 34 Pegawai Pada Badan Pengelolaan Keuangan Dan Asset Daerah (BPKAD) Kab. Pemalang. Penelitian ini menggunakan metode kuantitatif, penelitian ini digolongkan dalam jenis explanatory research yaitu penelitian yang bertujuan menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis. Metodologi data penelitian ini menggunakan data primer dalam bentuk kuesioner. Teknik analisis data dengan menggunakan analisis regresi linier berganda menggunakan alat bantu yaitu program SPSS (Statistical Product and Services Solutions) for windows versi 25.0 melalui uji validitas dan reliabilitas, uji asumsi klasik (uji normalitas, uji multikolinearitas dan uji heteroskedastisitas), uji T, uji F dan koefisien determinasi (R2). Hasil pada penelitian ini menunjukan bahwa Lingkungan Kerja berpengaruh positif signifikan terhadap kinerja karyawan, Kompensasi berpengaruh negatif signifikan terhadap kinerja karyawan dan motivasi kerja berpengaruh positif terhadap kinerja karyawan
THE INFLUENCE OF DIGITAL MARKETING, BRAND AMBASSADOR, AND PRICE ON ERIGO PRODUCT PURCHASE DECISION Duta Herzego Putra; Ayu Nurafni Octavia; Priyo Aji Laksono
International Journal of Management, Business, and Social Sciences Vol 3, No 01 (2024): MAY
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/ijmbs.v3i01.10906

Abstract

This research is based on the decline of the Erigo Brand as the Top Local Clothing Brand in 2021 to 2022 by 2.9 percent. So research is needed to improve purchasing decisions influenced by digital marketing, brand ambassadors, and Erigo brand prices carried out in the World's Best JKT48 Community. This research was conducted using a survey method among members of the World's Best JKT48 Community who are members of the Discord server, totaling 94 respondents. Data collection was carried out using a questionnaire, and data analysis used SPSS 21 which includes validity, reliability, classical assumption testing, multiple regression analysis, and hypothesis testing. The research results show that digital marketing, brand ambassador, and price have a positive and significant effect on purchasing decisions. Erigo needs to share digital content that better supports its product promotion to increase product purchasing decisions. Erigo needs to increase purchasing interest in product purchasing decisions through brand ambassadors who can further influence consumers. Erigo needs to consider new prices that better suit its products to improve purchasing decisions. The coefficient of determination value of 0.678 indicates that the purchasing decision variable can be explained by digital marketing, brand ambassador and price variables of 67.8% while the remainder is explained by other variables outside the research
PENGARUH KNOWLEDGE SHARING, MOTIVASI TERHADAP KINERJA DENGAN LEARNING ORGANIZATION SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Kader Desa Cabean Demak) Sulistyorini Sulistyorini; Ayu Nurafni Octavia; Any Setyarini
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.8170

Abstract

Ringkasan The higher the goal of optimal performance, the higher the obstacles to achieving this performance, so village cadres measure organizational performance by looking at the number of visits by the community, especially the routine activities of Posyandu toddlers and the elderly, seeing how active community visits have not reached the target. The performance of cadres in achieving the target of active visits still needs to be improved. This research aims to test the knowledge sharing variable, motivation, on the performance of cadres with learning organization as an intervening variable. This study uses a quantitative research approach. This research was conducted at Cabean Demak Village Cadres. The research population was all cadres with saturated sampling techniques; all people were sampled. The regression equation in this study is through 2 equations, namely the first equation Y1=0.339X1+0.610 X2 and Equation II Y2=0.331X1+0.293X2+0.376 Y1. So that it can be explained that the variable knowledge sharing, motivation has a positive and significant effect on learning organization and the variables of knowledge sharing, motivation and learning organization have a significant effect on the performance of cadres. In addition, the Sobel test shows that learning organization can mediate knowledge sharing and motivation on cadre performance. Keywords: knowledge sharing, motivation, learning organization, performance.
Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing UMKM Keripik Gedebok Pisang di Blora Octavia, Ayu Nurafni; Septiyani, Indah; Anggraini, Ida Ayu; Mayasari, Dela Anggun
Indonesian Accounting Research Journal Vol 3 No 3 (2023): Indonesian Accounting Research Journal (June 2023)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/iarj.v3i3.5310

Abstract

The purpose of this study was to determine marketing strategies in increasing the competitiveness of MSME actors, especially in the Gedebok Banana Chips business in Blora City. The analytical method uses descriptive research methods with a qualitative approach which is carried out through observation, interviews, and documentation. The results of the study show that Gedebok Pisang Chips SMEs use a marketing strategy through E-commerce, so that their product sales and skills can increase. From the analysis conducted on the product of the banana gedebok chips industry, a marketing strategy can be applied which can be used as an effort to increase competitiveness. In addition, business actors Gedebok Banana Chips also use marketing-mix. In this case, it shows that the products being sold are very attractive because the main ingredients are banana gedebok and a comfortable, clean and hygienic place, relatively cheap and affordable prices and promotions by utilizing social media such as Facebook, Instagram and WhatsApp
Analisis Citra Merek, Periklanan dan Word of Mouth terhadap Keputusan Pembelian Kosmetik Wardah Octavia, Ayu Nurafni; Erlinda, Debby; Lau, Meliana Putri
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 02: Agustus 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i02.817

Abstract

The purpose of this research is to find out whether the brand image. Advertising, word of mouth has an effect on purchasing decisions on buying wardah cosmetics. The population in this study were 100 case study respondents from students majoring in management at the University of Semarang and were included in the sample of this study. The research method to be carried out is quantitative research. The type of data used is primary data. Methods of data collection using questionnaires and documentation. The analysis technique used is the validity and reliability test, the classical assumption test (normality test, multicollinearity test and heteroscedasticity test), t test, F test and the coefficient of determination (R2). Test the hypothesis of this study with the help of SPSS version 23. The results of this study indicate that partially there is no effect between brand image variables and purchasing decision variables on wardah cosmetics, there is a significant positive effect between advertising variables and purchasing decision variables on purchasing wardah cosmetics, and there is significant positive effect between the word of mouth variable and the purchase decision variable on the purchase of wardah cosmetics. in the simultaneous test of brand image, advertising and word of mouth variables have a significant effect on purchasing decisions. In the determination test it is known that the purchase decision variable can be explained by the independent variable of 76.3% and the rest is explained by other variables outside the model
Faktor-Faktor Yang Mempengaruhi Kinerja Karyawan CV Tri Setya Abadi Octavia, Ayu Nurafni; Prihatini, Puja; Saraswati, Diah Cahyani
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 01: April 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i01.647

Abstract

The purpose of this study was to determine whether work motivation, work discipline, and job satisfaction affect employee performance at CV Tri Setya Abadi.  The population in this study were 37 employees at CV Tri.  Setya Abadi and included in this research sample.  The research method to be carried out is quantitative research and this research is categorized as explanatory research, namely research that aims to explain the causal relationship between variables through hypothesis testing.  The type of data used is primary data.  Methods of data collection using questionnaires and documentation.  The analysis technique used is the validity and reliability test, the classical assumption test (normality test, multicollinearity test and heteroscedasticity test), t test, F test and the coefficient of determination (R2).  Testing the hypothesis of this study with the help of SPSS version 25. The results of this study indicate that partially there is a positive and significant influence between motivational variables and performance variables on CV.  Tri Setya Abadi, there is a positive and significant influence between discipline variables and performance variables on CV.  Tri Setya Abadi, there is a positive and significant influence between job satisfaction variables and performance variables on CV. Tri Setya Abadi and work motivation, work discipline and job satisfaction simultaneously have a positive and significant effect on employee performance at CV. Tri Setya Abadi.
Pengaruh Celebrity Endorsment, Online Review Customer dan Promo Gratis Ongkir terhadap Minat Beli Produk Shopee Widhianingrum, Galuh; Octavia, Ayu Nurafni
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 3, No 1: April 2024
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v3i1.1002

Abstract

Shopee visitor fluctuations occur due to several factors. This is thought to be due to declining consumer interest. This condition makes Shopee have to think about how to increase purchasing interest so that it can increase. The aim of this research is to determine the influence of celebrity endorsements, online customer reviews and free shipping promotions on purchasing interest. The research method used is quantitative with multiple linear regression analysis. The population consists of residents of Grobogan Regency. The research sample consisted of 100 respondents selected using purposive sampling technique. The tool used is SPSS 25 and the tests carried out include validity tests, reliability tests, classical assumption tests which include normality tests, heteroscedasticity tests and multicollinearity tests. To test the hypothesis, the t test and f test are used, the last is the coefficient of determination test. The results of this research show that partially, celebrity endorsement (X1) has no effect on buying interest (Y), while online customer reviews (X2) have an effect on buying interest (Y) and free shipping promos (X3) have an effect on buying interest (Y). . Simultaneously, celebrity endorsements, online customer reviews and free shipping promotions have a joint effect on purchasing interest. Based on the coefficient of determination test, the R Square value of 0.498 shows that the variables celebrity endorsement, online customer reviews and free shipping promos can influence Shopee consumers' buying interest by 49.8% and the remaining 50.2% is influenced by other variables not examined in this research
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ADIDAS DI GROBOGAN Anwar, Zaenul; Octavia, Ayu Nurafni
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 3, No 2: Agustus 2024
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v3i2.1062

Abstract

There are fluctuations in the top brand index which tends to decrease in the last 4 years for Adidas sports shoes. This research aims to examine the influence of brand image, price perception and product quality on purchasing decisions for Adidas sports shoes in Grobogan Regency. The sample used was 96 with a purposive sampling technique from the Grobogan community, consumers of Adias sports shoes. Data collection used a Google Form questionnaire and the results of quantitative analysis included validity, reliability, classical assumption tests, multiple regression analysis, hypothesis testing via t test, testing. model with the f test, as well as the coefficient of determination (R2). The tool used to process the data is SPSS version 23. The results of this research show that brand image has a positive and significant influence on purchasing decisions, price perception also has a positive and significant influence on purchasing decisions, while product quality has no influence on purchasing decisions. Simultaneously brand image, price perception and product quality have an influence on purchasing decisions by 93.6% of the coefficient of determination test and the remainder is influenced by factors not examined in this research
PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN RUMAH FACIAL NITHA Dhiyas Vonny Wulan Febriana; Ayu Nurafni Octavia
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 4 No. 1 (2024): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v4i1.2995

Abstract

There is a continuous decline in income at Nitha Facial House. Therefore, this research was carried out to increase customer satisfaction which is thought to be influenced by the variables Product Quality, Price and Service Quality. The population used is customers who have visited or used products at Rumah Facial Nitha. Data collected through questionnaires distributed via gform, obtained a sample of 96 people and the analytical tool used was multiple linear regression. This research uses validity tests, reliability tests, and classical assumption tests. The research results show that the Product Quality variable (X1) has an effect on customer satisfaction, based on these results the first hypothesis is accepted. The price variable (X2) influences customer satisfaction, based on these results the second hypothesis is accepted. The Service Quality variable (X3) influences customer satisfaction, based on these results the third hypothesis is accepted. The results of the F test show that the variables Product Quality (X1), Price (X2), Service Quality (X3) together have an influence on Customer Satisfaction (Y), based on these results the fourth hypothesis is accepted. And for the Determination Test (R2) it shows that the Adjusted R Square value in the regression model is 0.857, which means that 85.7% of the Customer Satisfaction variable can be explained by the Product Quality, Price and Service Quality variables. Meanwhile, the remaining 14.3% is explained by other variables outside this research.
Co-Authors Adriyanto, Andhy Tri Ahmad Sahri Romadon Ahmad Sahri Romadon Amalia, Naini Rizka Anggraeni, Yuli Puspita Anggraini, Ida Ayu Anwar, Zaenul Any Setyarini Any Setyarini Any Setyarini, Any Aprianto, Moch Saiful Ardi, Nada Diana Al Ayunani, Nadila Alya Badruddin Hsubky Bulqis, Tiara Dhiyas Vonny Wulan Febriana Duta Herzego Putra Erlinda, Debby Erwin, Sintia Fatmawati, Tika Rellyana Novia Fauziyah, Niswatul Finejuni, Cesar Fitriani, Laili Nur Fresiliasari, Oktavie Hanifah, Risti Ulfi Hapsari, Dini Rahma Putri Hayatun, Rahmi Ika Swasti Putri Indah Dwi Lestari Kusumawati, Citra Andriani Lau, Meliana Putri Liafatra Nurlaily Liafatra Nurlaily Lisa, Miftakhul Khoirul Lisien Al, Alfonsus Ligouri Mayasari, Dela Anggun Miftahul Ulum Milati, Nela Aini Milati Monica Grasela Sihite Nada Diana Al Ardi Naini Rizka Amalia Nurhalisa, Mutiara Pradiptya, Adhi Prihatini, Puja Priyo Aji Laksono Putri, Bunga Ismaya Putri, Maharani Rahmawati, Maulidda Ramadhan, Gifani Riani, Rizka Romadon, Ahmad Sahri Rosihan, Ahfan Ihza Rustanto, Alfonsus Rendy Sabrina, Bivana C. Sabrina Saputra, Cikal Krisna Saraswati, Diah Cahyani Septiyani, Indah Setiawan, Yuyun Vina Sihite, Monica Grasela Slahanti, Masine Sri Wahyuningsih Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini Sulistyorini, Sulistyorini Swastika, Arum Triafrizal, Zyira Avian Tyasarila, Sheiny Raka Varadina, Yanuar Vinsentia, Krista Bella Wicaksono, Rizky Agung Widhianingrum, Galuh Widyakto, Adhi Yudha, Muhammad Kurnia