PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN DAN EFEKTIVITAS TERHADAP MINAT MENGGUNAKAN QRIS PADA GENERASI Z DI KOTA MATARAM

BAYU ANDIKA GAFAR (akultas Ekonomi Dan Bisnis Universitas Mataram)
LUKMAN EFFENDY (Fakultas Ekonomi Dan Bisnis Universitas Mataram)

Ganec Swara
Vol. 19 No. 1 (2025): Maret 2025

This study aims to determine the influence of the perception of benefits, perception of convenience and perception of effectiveness on the interest in using Qris in Generation Z in Mataram City. This study uses a quantitative research method with an associative approach. The sample used in this study is Generation Z aged 12-27 years which is 200 people. The reason for using a sample of 200 people is that the sample of 200 people is large enough to represent the population of Generation Z in Mataram City statistically. The data analysis methods used are multiple linear regression analysis, t-test and determination coefficient. The results of this study show that Perception of Benefits has a positive and significant effect on Interest in using Qris, Perception of Convenience has no significant effect on Interest in Using Qris and Perception of effectiveness has a positive and significant effect on Interest in using Qris. Then the perception of benefits and effectiveness is a factor that affects the interest in using Qris, while the perception of convenience is not included in the factors that affect the interest in using Qris