Atraksi Wisata Sebagai Penguat Identitas Destinasi: Integrasi Nilai Budaya, Edukasi, dan Alam di Candi Pari, Museum Surabaya, dan Lembah Pandawa

Nadine Pradipta Salsabila (Universitas 17 Agustus 1945 Surabaya)
Adinda Diana Nadifa (Universitas 17 Agustus 1945 Surabaya)
Nia Oktavia Wahyu Dwi Sandy (Universitas 17 Agustus 1945 Surabaya)
Mohammad Insan Romadhan (Universitas 17 Agustus 1945 Surabaya)

Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Vol. 3 No. 3 (2025): Juli : SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi

This study discusses how tourist attractions play a role in shaping destination identity through the integration of cultural, educational, and natural values. The focus of the study is directed at three tourist locations in East Java, namely Pari Temple, Surabaya Museum, and Pandawa Valley. All three represent different models of attractions—from historical sites with spiritual nuances, educational museums in the middle of the city, to thematically designed family recreation parks. The method used is a qualitative descriptive approach with a comparative case study, through observation, documentation, and semi-structured interviews. The results of the study show that each location has its own way of constructing destination identity. Pari Temple emphasizes cultural continuity and sacred nuances. Surabaya Museum builds city identity through interactive historical education. Pandawa Valley offers a visual and emotional experience that is close to family tourists. All three show that destination identity is formed from a combination of design elements, cultural symbols, and visitor experiences. This study recommends strengthening local narratives and approaches that unite cultural, educational, and natural values ​​in sustainable tourism development.