<![CDATA[Objective: This study aims to formulate a model of digital eco-theological da’wah to enhance the ecological awareness of Generation Z in Palembang City toward achieving the Sustainable Development Goals (SDGs), particularly regarding environmental sustainability. This study also analyzes the construction of the narrative of tawhid, the concept of khalifah, and environmental responsibility in social media as a contemporary space for da’wah. Theoretical framework: This study is grounded in Islamic eco-theology, environmental communication theory, social learning theory, and the cultural da’wah paradigm to explain the process of internalizing theological values through digital interactions within an urban societal context. Literature review: Previous studies indicate the effectiveness of digital da’wah in enhancing the religiosity of the younger generation as well as the normative contributions of eco-theology to environmental ethics. However, the integration of eco-theology-based digital da’wah models with the formation of ecological awareness among Generation Z in the context of Indonesian cities remains limited. Methods: This study employs a qualitative approach with a case study design in Palembang City. Data were collected through in-depth interviews with da’is, Muslim environmental activists, da’wah content creators, and Generation Z; observation of Instagram, TikTok, and YouTube content; and Focus Group Discussions. Analysis was conducted using thematic reflection. Results: Findings indicate that digital eco-theological da’wah builds ecological awareness through narratives of ecological tawhid, the personalization of messages based on urban experiences, and digital role modeling, thereby fostering a transformation from cognitive awareness toward pro-environmental behavioral commitments aligned with the SDGs. Implications: The findings offer practical insights for developing digital da’wah strategies that foster environmental responsibility and support the SDGs among Muslim youth. Novelty: This study proposes a contextual digital eco-theological da’wah model that integrates Islamic environmental values, digital communication, and ecological awareness among Generation Z.]]>
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